Bill Sanders

During his 20-year career, Bill has established himself as a respected expert in athlete marketing and personal brand management. His work with icons such as Clayton Kershaw, Yao Ming, Steve Nash and Christian Yelich has in many ways helped set the standard for athlete marketing.

By helping clients build, maintain and protect their brands, Bill’s approach increases client marketability, raises brand awareness and increases long-term revenue. Bill believes the key to effective talent marketing is the formulation of a long-term player brand strategy, which includes a substantial commitment to community involvement, media relations and social media plans, and the pursuit of appropriate corporate partners.

Bill previously served as Chief Marketing Officer at BDA Sports Management and as SVP of Athlete Marketing at Excel Sports Management, where notable clients included Blake Griffin, Danica Patrick, Derek Jeter and Kevin Love. Bill currently serves as president of the newly launched August Icon Marketing, and serves clients that include: Clayton Kershaw, Christian Yelich, Patrice Bergeron, Mitch Marner, Taylor Hall, Aaron Nola and many more. During his career, Bill has aligned his clients with numerous global brands, including: Coca-Cola, Pepsi, Gatorade, Vitamin Water, Visa, American Express, Apple, Sprint, T-Mobile, Verizon, AT&T, Guinness, Bridgestone, Raymond Weil, Tag Heuer and many more.

Bill earned his MBA, with an emphasis in Marketing and Entertainment Studies, at UCLA’s Anderson School of Business. He earned his Bachelors of Arts in Political Science from Loyola Marymount University.