Boris Uzelac

Presentation

My research draws on and expands knowledge about the impact of personality traits and decision-making styles on various organizational goals. Insights from neurology, cognitive and social psychology form the basis for my investigations of business related decision-making. My research is based on sophisticated quantitative research methods and aimed at informing decision makers in Marketing and Management contexts alike who operate in today’s dynamic decision making environments.

Education:
PhD in Management, University of Innsbruck (Austria)
Mag. (M.Sc.) in Political Economy, University of Innsbruck (Austria)
Mag. (M.Sc.) in International Economics and Business Sciences, University of Innsbruck (Austria)

Primary research areas

• Decision-making in Marketing and Management
• Organizational success factors
• Innovation and Creativity
• Entrepreneurship
• Mergers and Acquisitions
   

Courses

I teach the following master level courses at CBS:

2016 -  ongoing:  Marketing Communication
(Mandatory course, Master Brand and Communication Management)

2016 - ongoing:  Scientific Business Project
(Mandatory course, Master Brand and Communication Management)

2016:   Applied Strategic Brand Management
(Mandatory course, Master Brand and Communication Management)

2016:  New Frontiers in Branding: From static to dynamic branding approaches (Fully online course, Master elective)

2015 - ongoing:  The Role of Emotions in Marketing and Communication Management (Fully online course, Master elective)

Supervision

I supervise Master, Diploma and Bachelor theses at CBS, the University of Innsbruck and the Management Center Innsbruck