Brandon Cornuke

As the VP of Startup Services, Brandon Cornuke specializes in strategy development, business model design, and lean innovation.

After beginning his career as an IT strategy consultant with Hitachi’s global consulting team, Brandon attended Northwestern’s Kellogg School of Management. While earning his MBA, Brandon co-founded a consumer products company, Joyce Labs. Raising over half a million dollars in funding, the company launched Dry Goods, the first aerosolbased athletic body powder. Able to be applied to skin without the mess of traditional dump-on powders, Dry Goods fundamentally altered the category.

Propelled by his experience bringing a retail product to market, Brandon accepted a position at Target Corp where he led one of the retailer’s largest consumer electronics businesses. This included directing the strategy for Target’s half billion dollar consumer TV sales and orchestrating international negotiations to secure the company’s Black Friday TV purchases.

Brandon eventually took his entrepreneurial experience and retail expertise to American Greetings where he become the Director of Digital Strategy and Innovation. There he designed and built the company’s digital innovation team. By weaving lean startup techniques with traditional innovation processes, this group was able to dramatically increase it new business model experimental cycle.

Now, as the VP in charge of MAGNET’s Incubation Center, Brandon leads the organization’s efforts to help innovators turn manufactured product ideas into growing businesses. He also teaches MBA students as an Adjunct Professor of Design and Innovation at Case Western’s Weatherhead School of Management.

Education

• MBA Northwestern University - Kellogg School of Management (2008 — 2010)
• BA Trinity University (1999 — 2003)
• Cheyenne Mountain High School (1995 — 1999)

Companies

• Vice President of Strategy & Startup Services MAGNET: The Manufacturing Advocacy and Growth Network (2019)
• Vice President of Startup Consulting MAGNET: The Manufacturing Advocacy and Growth Network (2017)
• Adjunct Professor of Design & Innovation Weatherhead School of Management at Case Western Reserve University (2017)
• Director, Digital Strategy & Innovation American Greetings (2015 — 2017)
• Director, Strategic Consulting American Greetings (2014 — 2015)
• Buyer Target (2013 — 2014)
• Negotiations Leader Target (2011 — 2013)
• Co-Founder Joyce Labs, LLC (2009 — 2011)
• Senior Consultant Hitachi Consulting (2004 — 2008)