Brandon Martens

Fontys University of Applied Sciences, Eindhoven

Brandon has been part of the Fontys lectorate Thought Leadership since 2015. He is a co-developer of the Thought Leadership Framework and has written several papers with Mignon on Thought Leadership. Brandon explores various types of what he would call “new economy” organisations to learn from their novel points of view and how they translate this to new strategies or surprising concepts. He offers guest lectures on thought leadership and works with Mignon on thought leadership (consulting) projects for organisations. Besides his partnership with Fontys, he owns his own company and advises organisations (SMEs) how to design meaningful brands by building conscious organisational identities. Brandon is supporting the teaching team during the 3-days elective by developing ongoing materials, co-developing and facilitating the workshops.