Brian Vander Schee

Areas of Expertise

Digital marketing, social media, branding, consumer engagement, online complimenting behavior and innovations in marketing education

Academic Degrees

• Doctor of Business Administration, Marketing, University of Wisconsin-Whitewater, 2020
• Doctor of Philosophy, Higher Education Administration, University of Connecticut, 1998
• Master of Business Administration, Management, Northcentral University, 2003
• Master of Arts, Professional Counseling, Liberty University, 1995
• Honors Bachelor of Science, Human Biology, University of Toronto, 1993

Professional Experience

• Clinical Associate Professor of Marketing, Indiana University Kelley School of Business, 2020-present
• Visiting Professor of Marketing, University of Wisconsin – Whitewater, 2019-2020
• Tenured Full Professor of Marketing, Aurora University, 2007-2019 (Assoc. 2009-2016, Asst. 2007-2009)
• Director of Grad Programs, Aurora University, School of Business & Public Policy, 2016-2017
• Assistant Professor of Business Management, University of Pittsburgh – Bradford, 2004-2007
• Vice President for Enrollment Management, Assistant Professor of Business Administration, Toccoa Falls College, 2001-2003
• Vice President for Enrollment Management, Assistant Professor of Business Administration, Finlandia University, 1998-2001

Awards, Honors & Certificates

• MEA Conference Best Refereed Paper Award, 2021
• MMA Spring Conference Best Refereed Paper Award, 2021
• MMA Fall Conference Best Refereed Paper Award, 2020
• AMA Summer Educators’ Conference Best Paper Award - Marketing Education and Teaching Innovation Track, 2012
• MMA Spring Conference Best Paper Award - Marketing Education Track, 2012
• Cengage Learning MMA Fall Educators’ Conference Best Refereed Paper Award, 2011
• ACME AxcessCapon Teaching Innovation Competition Winner, 2021
• MMA Hormel Foods Master Teacher Award, 2014
• AMS Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, 2013
• SMA St. Mary’s U. Distinguished Teacher Competition Winner, 2012
• AMA Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education Winner, 2012
• SMA Pride-Ferrell Cengage Innovations in Teaching Competition Winner, 2010

Selected Publications

• Vander Schee, B. A., and Birrittella, T. D. (2021). Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness. Marketing Education Review, in press.
• VanMeter, R. A., and Vander Schee, B. (2021). MerchMeNot: Applying merchandising concepts with active learning. Marketing Education Review, in press.
• Vander Schee, B. A., Dahl, A., and Peltier, J. (2020). Antecedents consumer factors, consequential branding outcomes, and measures of online consumer engagement: Current research and future directions. Journal of Research in Interactive Marketing, 14(2), 239-268.
• Brech, F., Messer, U., Vander Schee, B. A., Rauschnabel, P., and Ivens, B. (2017). Engaging fans and the community in social media: Interactions with institutions of higher education on Facebook. Journal for Marketing of Higher Education, 27(1), 112-130.
• Vander Schee, B. A. (2015). Look at me and what I achieved: Competing visual displays of an institutional brand. e-Journal of Social and Behavioral Research in Business, 6(1), 21-29.
• Elbeck, M., and Vander Schee, B. A. (2014). Global benchmarking of doctoral program faculty and institutions by sub-area. Journal of Marketing Education, 36(1), 45-61.
• Vander Schee, B. A. (2013). Test item order, level of difficulty and student performance in marketing education. Journal of Education for Business, 88(1), 36-42.
• Vander Schee, B. A. (2012). The influence of new product characteristics on rate of adoption: Increasing student comprehension using Bidding for Buyers game. Journal of Marketing Education, 34(3), 251-264.

Edited on April 14, 2021