Bruno Jacobs

Bruno Jacobs is an Assistant Professor of Marketing at the Robert H. Smith School of Business. He holds a Ph.D. degree from Erasmus University Rotterdam. He also holds a M.S. degree in Econometrics and Management Science from Erasmus University Rotterdam.

Professor Jacobs focuses his research on customer analytics by developing new methods to describe, understand, and predict customer behavior. His current work focuses on customer purchase decisions in large-scale product assortments. His work has been published in Marketing Science and presented at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. He teaches Marketing Research Methods in the undergraduate program.

Research and Teaching Interests:

• Customer Analytics
• Big Data
• Online Retailing
• Machine Learning