Camilla Barbarossa

Camilla Barbarossa is Associate Professor of Marketing at TBS. She holds a PhD in Business Administration and Management obtained at Faculty of Economics, Sapienza University of Rome. Her primary research interests concern: (i) consumer adoption of eco-friendly alternatives; (ii) consumer responses to corporate social responsibility and irresponsibility; and (iii) intergroup bias in group judgment processes. She published articles in, among others, Journal of Business Ethics, International Marketing Review, Journal of Environmental Psychology, Ecological Economics.

Teaching areas: marketing, business communication, marketing research

Research areas: Ethical and pro-environmental consumption, Consumer responses to corporate social responsibility (CSR) and irresponsibility (CSI), Effects of stereotypes on intergroup judgments; Country-of-origin effects and national stereotypes, Quantitative methods

Proposed expertises: ethical consomption, marketing

Education

• Laurea Specialistica Università degli Studi di Roma 'La Sapienza' (2006 — 2008)
• Laurea Triennale Università degli Studi di Roma 'La Sapienza' (2002 — 2006)

Companies

• Associate Professor Of Marketing Toulouse Business School (2017)
• Assistant Professor of Management and Organization Università LUMSA (2014 — 2017)
• Visiting Research Scholar INSEAD (2014 — 2014)
• Postdoctoral Fellow LUISS (2013 — 2014)
• Dottorato di ricerca Sapienza University of Rome (2008 — 2012)
• Visiting PhD Student University of Antwerp (2011 — 2011)
• Marketing and data mining Enel (2008 — 2008)

Book chapters

• DE PELSMACKER , P., I. MOONS, C. BARBAROSSA, "Sustainable consumer behaviour: How to convince consumers to behave more eco-friendly?" in Critical Contributions To Economics and Beyond., Van Puyvelde S. and Buts C. Ed., Lexxion Publisher, chap. 17, 2021

• BARBAROSSA, C., P. MURPHY , "The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective" in Rethinking Business Responsibility in a Global Context., Bodo B. Schlegelmilch, Ilona Sz'cs Eds, Springer Berlin Heidelberg, chap. 16, 2020

• BARBAROSSA, C., "Consumer reactions to food safety scandals: A research model and moderationg effects" in A Handbook of Food Crime: Immoral and Illegal Practices in the Food Industry and What to Do about Them., Allison Gray and Ronald Hinch Ed., Policy Press, chap. Section VIII, pp. 385-402, 2018

Awards

• 2016 Emerald Literati Network Awards for Excellence for the highly commended paper entitled "Why environmentally conscious consumers do not purchase green products: a cognitive mapping approach" (Qualitative Market Research: An International Journal) Emerald
• 2022 Winner of the ENEL Competition "Energy for Research" CRUI and ENEL Company