Carl Arthur Solberg

Carl Arthur Solberg is a Professor of International Marketing and an Associate Dean of Master of Science program in International Marketing and Management at BI Norwegian School of Management. Professor Solberg has done research and published extensively on the subject of international marketing and management in international refereed journals, such as Management International Review, International Business Review, Journal of International Marketing, International Journal of Information Management, and Advances in International Marketing.

Professor Solberg is ranked as one of the "Most prolific authors in the six leading international business journals (1996-2006)" in a study published in Asia Pacific Journal of Management in 2007. He recently won The International Marketing Award for best research paper presented at the European International Business Academys (EIBA) Annual Conference, 13-15 December 2007. Professor Carl Arthur Solberg holds a doctoral degree (PhD) in international management from University of Strathclyde, Glasgow (Scotland) and a Licencié dès Sciences Economiques from University of Neuchâtel (Switzerland).

ACADEMIC DEGREES

1993 University of Strathclyde Ph.D.

WORK EXPERIENCE

• 2007 - Present BI Norwegian Business School Professor
• 1982 - 2007 BI Norwegian Business School Associate Professor
• 2001 - 2003 BI Norwegian Business School Head of Department
• 2000 - 2000 Bordeaux Ecole de management Visting Professor
• 1995 - 1998 Helsinki School of Business and Economics Visting Professor
• 1987 - 1988 Monterey Institute of International Studies Visting Professor
• 1975 - 1981 Saga Petrokjemi Market researcher
• 1971 - 1975 Norges Eksportråd Export advisor

RESEARCH REPORTS

Solberg, Carl Arthur; Gripsrud, Geir; Hunneman, Auke. 

Kartlegging og analyse av eksportmønstre og -strategier. Sluttrapport til Innovasjon Norge, Februar 2014. Oslo: Handelshøyskolen BI 2014 162 p. BI

Solberg, Carl Arthur; Lien, Ole Helge. 

Globalisering av banknæringen: effekter for norske banker og den norske banknæringen. : Handelshøyskolen BI 2008 Forskningsrapport, BI(5:1-85) BI

Solberg, Carl Arthur. 

Informasjonsadferd og internasjonalisering. Sandvika: Handelshøyskolen BI 2003 (3) BI

Solberg, Carl Arthur. 

Modes of Exporter Governance of Sales Subsidiaries and Distributors in International Markets. Sandvika: Handelshøyskolen BI 2000 52 p. (5) BI

Solberg, Carl Arthur; Nes, Erik B.. 

Exporter trust, commitment and marketing control in integrated and independent export channels. Sandvika: Handelshøyskolen BI 2000 20 p. (15) BI

Solberg, Carl Arthur. 

Handelsnæringens internasjonalisering. Handelshøyskolen BI: Handelshøyskolen BI 1999 (8) BI

CONFERENCE PAPERS

Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur. 

Comparing 'born globals' and other exporting firms: A longitudinal study. ANZIBA 2015; 2015-02-11 - 2015-02-13 BI

Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur. 

Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms. CiMaR 2015; 2015-05-13 - 2015-05-15 BI

Solberg, Carl Arthur; Gripsrud, Geir; Hunneman, Auke. 

Redefining Born Globals? A cohort analysis of Norwegian Born Globals. New Research Themes in International Entrepreneurship; 2014-05-22 - 2014-05-23 BI

Solberg, Carl Arthur; Lanseng, Even J.; Tryggeset, Marit Owe. 

Challenging the market orientation construct: the role of data processing and market insight. CIMaR; 2014-06-26 - 2014-06-28 BI

Solberg, Carl Arthur; Durrieu, Francois. 

The impact of globalisation drivers on strategy-performance relationships in international markets. EMAC; 2012-05-23 - 2012-05-26 BI

Solberg, Carl Arthur; Durrieu, Francois. 

The impact of globalisation drivers on strategy-performance relationships in international markets. EIBA; 2012-12-07 - 2012-12-09 BI

Solberg, Carl Arthur. 

Role of nationality in strategy formulation in international markets: An exploratory study of German, Norwegian and Singaporean firms. Johan Arndt conference; 2009-06-04 - 2009-06-05 BI

Solberg, Carl Arthur; Bretteville, Trine. 

Inside the board room of Born Globals. 35th EIBA Annual Conference; 2009-12-13 - 2009-12-15 BI

Solberg, Carl Arthur; Durrieu, Francois. 

Exploring the role of nationality in strategy formulation in international markets: A study of German, Norwegian and Singaporean firms. 38th EMAC conference; 2009-05-26 - 2009-05-29 BI

Solberg, Carl Arthur. 

High tech and Low tech Born Globals: Are they any different?. EIBA Conference; 2008-12-11 - 2008-12-13 BI

Solberg, Carl Arthur. 

Advertising in international markets: A framework for classification and analysis. AIB Conference; 2004-07-10 - 2004-07-10 BI

Solberg, Carl Arthur. 

Moving out of the country: an exploratory study of the impact of national, cluster and firm related factors. EIBA Annual Conference; 2004-12-05 - 2004-12-05 BI

Solberg, Carl Arthur; Durrieu, Francois. 

Access to networks and commitment to internationalisationas precursors to marketing strategies in international markets. 20th IMP Conference; 2004-09-05 - 2004-09-05 BI

Nes, Erik B.; Solberg, Carl Arthur. 

Exporter-distributor relations and the effects on performance. European Marketing Academy Conference (EMAC); 2002-05-29 - 2002-05-31 BI

Nes, Erik B.; Solberg, Carl Arthur. 

Precursors of commitment and trust in exporter-distributor relations and the effects on export performance. Academy of Marketing Science 2002. Multicultural Marketing Conference; 2002-06-27 - 2002-06-29 BI

Gripsrud, Geir; Solberg, Carl Arthur; Ulvnes, Arne Morten. 

Exporters information collection behavior: An Exploratory Study. IMP konferanse; 2001 BI

Gripsrud, Geir; Solberg, Carl Arthur; Ulvnes, Arne Morten. 

Exporters Information Collection Behavior and Performance: The Role of Trust and Experience. 30th EMAC Conference; 2001-04-08 - 2001-05-11 BI

Gripsrud, Geir; Solberg, Carl Arthur; Ulvnes, Arne Morten. 

Information Collection Behavior and Performance in Export Channels. 14th IMP Annual Conference, September 3-5; 2001 BI

Solberg, Carl Arthur. 

Kultex – Export of culture products from Norway. The AIMAC Conference – Association Internationale du Management des Arts et de la Culture; 2001 BI

Solberg, Carl Arthur; Nes, Erik. 

Commitment and Trust in International Marketing Relations. The IMP-Conference; 2001 BI

Solberg, Carl Arthur; Olsson, Ulf H.. 

Export Performance and Management Orientation, The Case of Norwegian IT Exporters. The EIBA Conference; 2001 BI

Nes, Erik Bertin; Solberg, Carl Arthur. 

Commitment and Trust in International Markting Relations. IMP Conference, Dubin 1999; 1999-02-02 BI

BOOKS

Solberg, Carl Arthur. 

Internasjonal markedsføring. 9. utg.. Universitetsforlaget 2015 (ISBN 978-82-15-02479-0) 480 p. BI

Solberg, Carl Arthur. 

Internasjonal markedsføring. Oslo: Tano-Aschehoug 1999 BI

Solberg, Carl A.. 

Internasjonal markedsføring. Oslo: Tano Aschehoug 1998 BI

SCIENTIFIC ARTICLES

Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur. 

Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms. Advances in International Marketing 2015 ;Volume 26. p. 1-14 BI

Solberg, Carl Arthur. 

International branding: A framework for classification and analysis. Journal of Euromarketing 2014 ;Volume 23.(1-2) p. 5-21 BI

Solberg, Carl Arthur; Bretteville, Trine. 

Inside the boardroom of born globals. International Journal of Entrepreneurship and Small Business 2012 ;Volume 15.(2) p. 154-170 BI

Solberg, Carl Arthur; Olsson, Ulf H.. 

Management orientation and export performance: the case of Norwegian ICT companies. Baltic Journal of Management 2010 ;Volume 5.(1) p. 28-50 BI

Garielsson, Mika; Kirpalani, V.H. Manek; Dimitratos, Pavlos; Solberg, Carl Arthur; Zucchella, Antonella. 

Born globals: Propositions to help advance the theory. International Business Review 2008 ;Volume 17.(4) p. 385-401 BI

Solberg, Carl Arthur. 

Product complexity and cultural distance effects on managing international distributor relationships: a contingency approach. Journal of International Marketing 2008 ;Volume 16.(3) p. 57-83 BI

Solberg, Carl Arthur; Durrieu, Francois. 

Strategy development in international markets: a two tier approach. International Marketing Review 2008 ;Volume 25.(5) p. 520-543 BI

Nes, Erik B.; Solberg, Carl Arthur; Silkoset, Ragnhild. 

The impact of national culture and communication on exporter-distributor relations and on export performance. International Business Review 2007 ;Volume 16.(4) p. 405-424 BI

Gripsrud, Geir; Solberg, Carl Arthur; Ulvnes, Arne Morten. 

The effect of information collection behavior on market performance: The role of partner relationships. Advances in International Marketing 2006 (16) p. 135-157 BI

Solberg, Carl Arthur. 

Exporter Governance of Integrated and Independent Marketing Channel Members in International Markets: Moderating Effects of Stage of Relationships and Operation Mode. Advances in International Marketing 2006 ;Volume 16. p. 341-358 BI

Solberg, Carl Arthur. 

Relational drivers, controls and relationship quality in exporter-foreign middleman relations. Advances in International Marketing 2006 ;Volume 16. p. 81-106 BI

Solberg, Carl Arthur; Durrieu, Francois. 

Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets. Management International Review 2006 ;Volume 46.(1) p. 57-83 BI

Solberg, Carl Arthur; Stottinger, B.; Yaprak, A.. 

A taxonomy of the pricing practices of exporting firms: Evidence from Austria, Norway, and the United States. Journal of International Marketing 2006 ;Volume 14.(1) p. 23-48 BI

Solberg, Carl Arthur. 

The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance. Journal of International Marketing 2002 ;Volume 10.(3) p. 1-21 BI

Solberg, Carl Arthur; Nes, Erik B.. 

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels. International Business Review 2002 ;Volume 11. p. 385-405 BI

Solberg, Carl Arthur. 

Standardation or Adaptation: the Role of the Local Subsidary/Representative. Journal of International Marketing 2000 (1) BI

Solberg, Carl A.. 

Globalisering og Norges konkurranseevne. ? 1998 ;Volume 1.(4) BI

Solberg, Carl A.. 

Inngangsstrategier i globaliserende markeder. Praktisk økonomi & ledelse 1998 BI

Benito, Gabriel R G; Solberg, Carl Arthur; Welch, Lawrence S. 

An exploration of the information behaviour of Norwegian exporters. International Journal of Information Management 1993 ;Volume 13.(4) p. 274-286 BI

CHAPTERS

Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur. 

Where and When?A Longitudinal Study of Export Behavior of New Ventures. I: Handbook of Research on International Entrepreneurship Strategy. Edward Elgar Publishing 2015 ISBN 978 1 78347 157 7. p. 104-119 BI UIS

Solberg, Carl Arthur; Durrieu, Francois. 

The impact of globalization drivers on strategy–performance relationships in international markets. I: Research Handbook on Export Marketing. Edward Elgar Publishing 2014 ISBN 9781781954386. p. 163-184 BI

Solberg, Carl Arthur. 

Moving out of the country: An exploratory study of the impact of country, cluster and firm related factors. I: Gabriel Benito and Rajneesh Narula (eds), Multinationals on the Periphery. Palgrave Macmillan 2007 BI

Solberg, Carl Arthur. 

Market information and the role of networks in international markets. I: Frank Asche (ed), Primary industries facing global markets: The supply chains and markets for Norwegian food. Universitetsforlaget 2006 p. 21-43 BI

Solberg, Carl Arthur; Askeland, Vidar. 

The Relevance of Internationalisation Theories: A Contingency Framework Approach. I: Fai, Felicia and Eleanor Morgan (eds), Managerial Issues in IB. Palgrave Macmillan 2006 p. 9-32 BI

Solberg, Carl A.; Glimstedt, Henrik; Lange, Even. 

Utfordringer i globale markeder: Fra lokale småkonger til globale føderasjoner. I: Globalisering - drivkrefter og konsekvenser. Fagbokforlaget 1998 BI

MEDIA CONTRIBUTIONS

Solberg, Carl Arthur. 

Medisin mot lokale småkonger. BI Marketing Magazine 2012 p. 30-31 BI

Solberg, Carl Arthur. 

Suksess med eksport. BI Marketing Magazine 2012 p. 34-35 BI

Solberg, Carl Arthur. 

Strategies that work. BI Marketing Magazine 2011 p. 28-29 BI