Carlos Torelli

Carlos Torelli is a Professor of Marketing, Head of the Department of Business Administration, and Anthony J. Petullo Professor of Business Administration at the University of Illinois at Urbana-Champaign. His areas of expertise include global branding, cross-cultural consumer behavior, self-regulation, and persuasion. He looks to identify the key cultural factors that drive consumer behavior in a globalized economy and to uncover the underlying socio-cognitive processes for such culturally-driven behaviors. From 2016-2019, Torelli was a Center for Professional Responsibility faculty fellow, and from 2017-2020 he was executive director of Executive Education. He joined the University of Illinois in 2016, and earned a BE in civil engineering from Andres Bello Catholic University in 1986, an MBE from Simon Bolivar University in 1993, and an MBA from Marquette University in 1997. In 2007, he received his PhD in business administration from the University of Illinois at Urbana-Champaign.

Educational Background

• Ph.D., Business Administration, University of Illinois at Urbana-Champaign, 2007
• M.B.A., Marquette University, 1997
• M.B.E., Simon Bolivar University, 1993
• B.E., Civil Engineering, Andres Bello Catholic University, 1986

Honors and Awards

• Anthony J. Petullo Professor of Business Administration, University of Illinois at Urbana-Champaign, 2022 to present
• Member of the Business Studies Panel, The Research Grants Council (RGC) of Hong Kong, 2021 to present
• Zimmerman Faculty Fellowship, University of Illinois, Gies College of Business, 2021-2022
• James F. Towey Faculty Fellow, University of Illinois, Gies College of Business, 2019-2021
• Center for Professional Responsibility Faculty Fellowship, University of Illinois, Gies College of Business, 2016-2019

Recent Publications

• Torelli, C. Forthcoming. Cultural Equity: Knowledge and Outcome Aspects. International Marketing Review.
• Torelli, C., Shen, D., & Rodas, M., M. Gelfand and M. Erez (Ed.) Forthcoming. Culture and Consumer Behavior: A Review and Agenda for Future Research. Oxford Handbook of Culture and Organizations.
• Torelli, C., Cho, H., & Guo, Y. (2022). Women’s Attitudes Toward Sexual Objectification in Brands: A Political Ideology Perspective. Journal of the Association for Consumer Research, 7 (3). link >
• Michel, G., Torelli, C., Fleck, N., & Hubert, B. (2022). Self-Brand Values Congruity and Incongruity: Their Impacts on Self-Expansion and Consumers’ Responses to Brands. Journal of Business Research.
• Rodas, M., John, D., & Torelli, C. (2021). Building brands for the emerging bicultural market: The appeal of paradox brands. Journal of Consumer Research.
• Torelli, C. (2021). Dissemination and Consensual Perceptions of Nation Brands: A Framework for Future Research. International Marketing Review, International Marketing Review, 38 (1), 36-45.

Teaching Interests

• Global Marketing, Brand Management Marketing Management