Caroline Cuny
Teacher-Researcher. Associate Professor to department Marketing. Doctorate of Philosophy, Université Lyon 2 at Grenoble Ecole de Management
Schools
- Grenoble Ecole de Management
Links
Biography
Grenoble Ecole de Management
Areas of expertise
- Consumer Behavior
- Experimental Design
- Implicit Measures
- Psychology
Biography
Caroline Cuny, PhD in Cognitive psychology (Lyon 2 University France) is a Marketing Professor at Grenoble Ecole de Management. After having done fundamental research in the field of human cognition, she worked for three years in a big multinational company (FMCG) where she led the team of human and cognitive sciences research. Her research interests are in the field of consumer psychology in general, impact of digitalization on cognitive processes, and implicit (non conscious) and psychophysiological measurements of behaviour (eye-tracking, consumer neuroscience). Courses Taught: TD Marketing Basics, Psychology for Business, Research Methods, Consumer Behaviour, Market Research
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