Carolyn Tang Kmet

Carolyn Tang Kmet is a senior lecturer at the Quinlan School of Business at Loyola University Chicago.

Prior to this role, she was the CMO with All Inclusive Marketing, a full-service e-commerce agency that provides analytics, marketing and site optimization services for clients such as Southwest Vacations, Julep, and Fire Mountain Gems.  Carolyn was previously the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction. 

Before that, Carolyn led the client services team at ShareASale.com, a Chicago-based performance marketing tracking platform, and managed affiliate marketing programs at Orbitz, CollectiblesToday.com, and MyPoints.com.

Carolyn earned an M.B.A. from Loyola University Chicago, an M.S. in Journalism from Northwestern University, and a B.A. from University of California, Berkeley.

Degrees

• MBA, Economics and Finance, Loyola University Chicago, 2003
• MSJ, Broadcast Journalism, Northwestern University, 1996
• BA, Interdisciplinary Studies, University of California, Berkeley, 1995

Research Interests

• E-Commerce
• Ethics and Profitability
• Application of Big Data

Professional & Community Affiliations

• Chicago Association of Direct Marketing Educational Foundation, Board of Trustees, 2011-present
• Performance Marketing Association, Measurements and Insights Council, 2010-present
• Loyola School of Business Alumni Board, 2005-2008

Courses Taught

• Business Information Systems (INFS 247)
• Analytical Decision Making (BHNR 343)