Casey Newmeyer

Starbucks within Barnes and Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. A second stream of research focuses on brand and consumer relationships and identities. In general her work links consumer attitudes to managerial decision making. Prior to transitioning to a career in academia in 2011,

Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.

Newmeyer received her PhD from the Katz Graduate School of Business, University of Pittsburgh, and her MBA from the Crummer Graduate School of Business, Rollins College. Her publications have appeared in the Journal of Marketing Theory and Practice and Journal of Academy of Marketing Science. She has presented on numerous occasions at the American Marketing Association Winter Educators Conference.

In the classroom, Newmeyer teaches Marketing Management, Marketing and Supply Chain Management, among other courses. She has received the Nancy and Joseph Keithley Fellow in Business Marketing, as well as several Intramural Research Funding awards.

Academic and Professional Activities

• Academy of Marketing Science. 2016 - Present
• Committee Member, Business Analytics Search Committee, 2017
• Committee Member, Keithley Chair Search Committee, 2014 - 2015
• Committee Member, NTT Entrepreneurship Search Committee, 2014 - 2015
• Committee Member, Graduate Curriculum Committee , 2014 - Present
• Committee Member, UGIS + MAPS Marketing Major Development, 2012 - 2014

Awards

• Intramural Research Funding, (2015).
• Intramural Research Funding, (2013).
• Nancy and Joseph Keithley Fellow in Business Marketing, (2013).