Catherine Murphy

MBA Guest Lecturer at Leonard N. Stern School of Business

Schools

  • Leonard N. Stern School of Business

Expertise

Links

Biography

Leonard N. Stern School of Business

Education

  • Executive Leadership Consortium Smith College
  • BA hons University of East Anglia

Companies

  • MBA Guest Lecturer NYU Stern School of Business (2019)
  • Founder & President: Cat. M. Consulting Corp. Marketing & Strategy Consultant (2019)
  • Head of Global Professional Marketing Johnson & Johnson (2018 — 2019)
  • Global Franchise Director Johnson & Johnson (2003 — 2014)
  • Product Director: U.S. Health Care Professional Sales & Marketing Johnson & Johnson (1999 — 2002)
  • Product Director: Johnson's Baby Johnson & Johnson (1995 — 1998)
  • Assistant Product Director Warner Lambert (1993 — 1994)
  • Product Manager Johnson & Johnson (1990 — 1992)
  • Market Research Executive Johnson & Johnson (1988 — 1990)

Skills

  • Positioning
  • Segmentation
  • Product Marketing

Other

Consumer Products, Marketing, Marketing Management, Product Innovation, Brand Equity, Product Launch, Strategic Planning, Competitive Analysis, Business Strategy, Management, Customer Insight, Market Research, HealthCare Professional Marketing, Brand Management, Cross-functional Team Leadership, Global Marketing, Strategy

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