Cathy Chen

Research Interests

• Culture
• Affect
• Consumer Decision-Making
• Nation Equity
• Memory

Education

• Ph.D., Marketing, UCLA , 2004
• M.A., University of International Business and Economics, Beijing, China
• B.A., Huazhong University of Science and Technology, Wuhan, China

Professional Affiliations

• American Marketing Association
• Association of Consumer
• Research
• Informs

Recent and Representative Publications

• Chen, Cathy, Durairaj Maheswaran, Jie Wei, and Prashant Saxena. 2015. "Culture, Emotions, And Nation Equity." In Handbook Of Culture and Consumer Behavior, edited by Sharon Ng and Angela Y. Lee, 183-202. Oxford, UK: Oxford University Press.
  • Chen, C., Mathur, P., & Maheswaran, D. (2014). The Effects of Country-Related Affect on Product Evaluations. Journal of Consumer Research, 41(4), 1033–1046.
  • Maheswaran, Durairaj, Cathy Chen, and Junhong He. 2013. "Nation Equity: Integrating The Multiple Dimensions of Country of Origin Effects." In Review Of Marketing Research, edited by Naresh K. Malhotra, 10:153-89. Emerald Group Publishing Limited.
  • Chen, C. (2009). Who I Am and How I Think: The Impact of Self-Construal on the Roles of Internal and External Reference Prices in Price Evaluations. Journal of Consumer Psychology, 19(3), 416–426.
  • Maheswaran, D., & Chen, C. (2006). Nation Equity: Incidental Emotions in Country-of-Origin Effects. Journal of Consumer Research, 33(3), 370–376.