Cayetana Llona

ABOUT ME

Cayetana is the general manager of bluebottlebiz.com. This knowledge platform offers access to a vast business digital library, the necessary tools to develop exceptional content and an expansive network of experts.

Education

• Inside Beijing-Shanghai University of International Business and Economics (2007 — 2007)
• Gestión de la Innovación y la creatividad: claves de éxito empresarial Escuela de Organización Industrial (2007 — 2007)
• IE Business School (2018 — 2018)

Companies

• CTO (Chief Transformation Officer) ING Spain & Portugal ING (2021)
• Associate Professor IE University IE Business School (2014)
• VP Director of Twyp (ING's payments app for P2P and cashback) ING (2018 — 2021)
• VP Director of Daily Banking (payments, primary bank & aggregation) ING (2018 — 2018)
• VP. Head of Beyond Banking & Insurance ING (2017 — 2018)
• VP Director PoS Lending ING (2016 — 2018)
• CEO Yaap Digital Services S.L. JV Telefoninca, CaixaBank & Santander (2015 — 2016)
• General Manager Bluebottlebiz (2012 — 2015)
• Sales Director and Expansion Manager for Latam Groupalia (2010 — 2012)

Skills

The most important

• Digital Strategy
• Management
• Social Media

Other

Sales Pipeline Management, Rapid Growth, LinkedIn, Strategy, Negotiation, Sales Initiatives, Global Expansion, Increasing Revenue, Customer Relationship Management (CRM), New Business Generation, Strategic Planning, Product Management, Online Advertising, Online Marketing, Digital Marketing, Internet Strategy, Social Networking, CRM, Marketing Strategy, Sales, Team Leadership, Sales Management, Business Development, Leadership, Business Strategy, E-commerce