Cécile Viniane

Cécile Viniane teaches in Executive Education programs and, more specifically, is the Academic Director of short open-enrollment programs in Marketing and Commercial Development.

Cécile Viniane draws on 15 years of business experience in various operational positions in Marketing and Sales: from Purchasing and Key Account functions to the management of marketing and sales departments. As a consultant, she has also developed an in-depth understanding of issues related to Marketing and Sales and customer expectations in various sectors, organizational contexts (from small and medium size businesses to large groups) and cultural environments (Europe, Africa, USA, Australia, South America).

In her teaching and consultancy work, Cécile Viniane particularly focuses on supplier attractiveness levers. She helps companies better understand their markets, their customers and their customers'' customers, and build profitable value propositions based on their product and service offering, their supply chain or sales behaviour. Her approach, combining strategic, technical and relational issues, is further enriched by her double background in business and psychosociology.

Cécile Viniane graduated from ESSEC Business School in France. She holds a Master''s degree in Psychosociology from Dauphine University, Paris.

Academic responsibilities at HEC

• 2016- Adjunct Professor, Cross-Departmental.
• 2011-2016 Affiliate Professor, Cross-Departmental.