Chae Inyoung

Inyoung Chae is an Assistant Professor of Marketing at Goizueta Business School, Emory University, where she teaches digital and social media strategy to undergraduate and MBA students. She has a PhD in Management from INSEAD. Chae's research interests are understanding consumers’ online behavior using statistical models. Her research covers a variety of areas in digital marketing such as online advertising, social media, and news media. Her work has been published in the Marketing Science and Journal of Marketing Research.

Areas of Expertise

• Digital Marketing
• Online Advertising
• User-Generated Content
• Online Word-of-Mouth Marketing
• Bayesian Analysis
• Big Data Analysis
• Media consumption

Education

• PhD in Management
  INSEAD

PUBLICATION

• Chae, Inyoung, Hernan Bruno, and Fred M. Feinberg. “Wearout or Weariness? Measuring Potential Negative
  Consequences of Online Ad Volume and Placement” (Journal of Marketing Research, 2019)
  
• Chae, Inyoung, Andrew T. Stephen, Yakov Bart, and Dai Yao. “Spillover Effects in Seeded Word-of-Mouth
  Marketing Campaigns” (Marketing Science, 2016)