Charles Salmon

Prof Charles Salmon is Chair of the Wee Kim Wee School of Communication and Information, with research interests in health communication, public opinion, and communication campaigns.

Prior to joining the faculty at NTU, Prof Salmon was Dean of the College of Communication Arts and Sciences at Michigan State University, where he also held the Ellis N. Brandt Endowed Chair and served as founding Director of the M.A. Program in Health Communication. He was also Associate Professor and Co-Director of the Center for Health and Risk Communication in the Emory University School of Public Health, and Associate Professor and Head of the Public Relations Sequence in the University of Wisconsin-Madison School of Journalism and Mass Communication.

His work has been published in top academic journals such as Archives of Internal Medicine, American Behavioral Scientist, Bioethics, Communication Research, Health Education and Behavior, International Journal of Public Opinion Research, Journal of Communication, Journal of Health Communication, Public Health Reports, and Public Opinion Quarterly.

His books include Information Campaigns: Balancing Social Values and Social Change; Public Opinion and the Communication of Consent (with Theodore Glasser); The Spiral of Silence: New Perspectives on Communication and Public Opinion (with Wolfgang Donsbach and Yariv Tsfati) and Communication Yearbook 34, 35 and 36.

*Among his honors and awards *

• Rockefeller Scholar in Residence at Bellagio, Italy
• Outstanding Scholar in Health Communication, by the International and National Communication Associations
• Pathfinder Award for Outstanding Research, by the Institute for Public Relations

Research and Education

• Fulbright Fellow, Tel Aviv University, Israel
• Visiting Scientist at the U.S. Centers for Disease Control in Atlanta

His current research focuses on health communication, public opinion and communication campaigns, with particular emphasis on:

• unintended consequences of well-intentioned efforts to promote public health and safety
• the use of stigma in communication efforts to warn populations about disease
• the role of public will in mobilizing support for health and environmental causes