Charles Taylor

Charles R. "Ray" Taylor is the John A. Murphy Professor of Marketing at the Villanova University of Business and Senior Research Fellow at the Center for Marketing and Consumer Insights. He received his Ph.D. from Michigan State University. His research interests are in the area of marketing and society issues, including advertising regulation. Professor Taylor is Past-President of the President of the American Academy of Advertising. He is also current Editor in Chief of International Journal of Advertising. In 2012, Taylor received the Ivan L. Preston Award for Outstanding Lifetime Contribution to Advertising Research. Taylor has served as a Fulbright Senior Specialist and has taught courses in Germany, Korea, Austria, China, and the Czech Republic and has given lectures at many locations throughout the world

Professor Taylor has published numerous articles in leading academic journals. He currently serves on the Editorial Review Boards of Journal of Public Policy and Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Psychology and Marketing,Journal of Marketing Communications, and Journal of Current Issues and Research in Advertising. Professor Taylor has published more than 100 books, journals, and conference papers. Professor Taylor’s research has received best paper awards from Journal of Advertising (twice), Journal of Consumer Affairs, Journal of International Marketing, and Journal of Macromarketing.

In his role as Associate Director of the Center, Dr. Taylor oversees the faculty exchange program and collaborates with Dr. Kees on facilitating research on marketing and consumer insights among Villanova faculty.