Cheryl Potter
Partner at Permira - Global Head of Consumer Retail at BVCA | Private Equity & Venture Capital Association
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- BVCA | Private Equity & Venture Capital Association
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BVCA | Private Equity & Venture Capital Association
Cheryl is Co-Head of the Consumer team. She has worked on numerous transactions including Allegro Group, Arcaplanet, Creganna, Dr. Martens, Homebase, Iglo Group (and its subsequent acquisition of Findus Italy), Maxeda and Schustermann & Borenstein.
Prior to joining Permira, Cheryl worked at Royal Bank Development Capital. Previously she spent six years at Arthur Andersen in Manchester and London.
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Permira Partner Cheryl Potter Says a Great Brand is Key Investment Driver
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