Chi Wong
Assistant Professor at CityU College of Business
Schools
- CityU College of Business
Links
Biography
CityU College of Business
Qualifications
- PhD - Marketing (The Chinese University of Hong Kong)
- MPhil - Marketing (Hong Kong Baptist University)
- MA - Communication (Hong Kong Baptist University)
- BEng - Electronic Engineering (Sun Yat-Sen University)
Biography
Dr. WONG Chi Vincent is Assistant Professor of Marketing at the City University of Hong Kong. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, including Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Vincent has been a radio and TV financial program host/producer in Hong Kong and Macau for years prior to his academic career, and is currently a freelance voice actor.
Research Grants
PI: "Cultural Syndromes and Attribution", Early Career Scheme - Hong Kong Research Grants Council, (2019-2020), Dr. Chi WONG
co-PI: "Communication Strategies for When a Product’s Negative Attributes are Only Partially Reduced", General Research Fund - Hong Kong Research Grants Council, (2015-2018), Dr. Lei SU, Dr. Chi WONG, and Prof. Howard Pong-Yuen LAM
Publications
Journal Publications and Reviews
Wong, Vincent Chi; Su, Lei; Lam, Howard Pong-Yuen / When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes. September 2020; In: Journal of Marketing. Vol. 84, No. 5, pp. 137-153
Wong, Vincent Chi; Fock, Henry; Ho, Candy K.Y. / Toward a Process-Transfer Model of the Endorser Effect. June 2020; In: Journal of Marketing Research. Vol. 57, No. 3, pp. 565-581
Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen / The Influence of Product Anthropomorphism on Comparative Judgment. February 2020; In: Journal of Consumer Research. Vol. 46, No. 5, pp. 936-955
Research Areas
- Consumer information processing
- Cross-cultural consumer psychology
- Marketing communications
Read about executive education
Other experts
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Dec 1
Looking for an expert?
Contact us and we'll find the best option for you.