Christopher Cakebread

For Celtics, GE deal nets green

January 31, 2017

Boston Herald Chris Cakebread, College of Communication The General Electric logo soon to be sported on Celtics jerseys is a “win-win” move that is already being copied across the NBA and likely to appear in other leagues as teams look for new sources of revenue, analysts say…. Expert quote: “It’s a pretty good win-win situation […]

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Reebok announces plans to move headquarters to Boston

November 4, 2016

FOX 25 Boston Christopher Cakebread, College of Communication Reebok has announced its plans to move its headquarters from Canton to Boston… View video of expert Christopher Cakebread

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Now a household name, DraftKings unlikely to repeat ad blitz

January 18, 2016

Boston Globe (subscription required) Chris Cakebread, College of Communication If you couldn’t possibly watch another fantasy sports commercial, take heart… Expert quote: “It was ridiculous. It was almost like, you’ve got all this venture capital money, you’d better spend it before they take it back. I’m sure they generated many, many new users. But did […]

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DraftKings Ads Are Hijacking Your Football Season, and There’s Nothing You Can Do About It

September 18, 2015

Boston Magazine “Boston Daily News” Chris Cakebread, College of Communication The people who have been shown most often on TV so far this NFL offseason aren’t football stars, but rather those bros jumping around with $1 million checks from DraftKings… Expert quote: “They need a mixture of creative execution. Running that same ‘bro ad’ with those knuckleheads […]

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Experts Media Alert – Tom Brady and “Deflategate”

July 29, 2015

Months after the “Deflategate” controversy sprung up in the wake of the New England Patriots‘ AFC Championship win against the Indianapolis Colts in January, NFL officials have again ruled to uphold Patriots QB Tom Brady’s four game suspension. Guilty or not, Brady will have to take the issue up in federal court to have his punishment reduced or […]

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Sepp Blatter to resign as FIFA chief in about-face amid bribery scandal

June 3, 2015

Los Angeles Times Chris Cakebread, College of Communication It was only four days ago the most powerful man in soccer stood before the cameras with a broad smile, seemingly unfazed by mounting allegations of corruption, saying: “Why would I step down?”… Expert quote: “There are a lot of companies that don’t care about public opinion. […]

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New England Patriot’s brand suffers another black mark

May 12, 2015

Boston Herald Chris Cakebread, College of Communication The New England Patriots likely won’t be able to immediately shake off repercussions of “Deflategate” — particularly if quarterback Tom Brady’s four-game suspension sticks — but the franchise should escape long-term brand damage, according to sports marketing experts… Expert quote: “All of a sudden it will rise again […]

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As barbs fly, lucrative Brady brand put in peril

May 8, 2015

Boston Globe (subscription required) Chris Cakebread, College of Communication Tom Brady’s first appearance after the release of the Wells report came Thursday night in front of a friendly Salem State University crowd that could not have been kinder to him… Expert quote: “He has had such a positive, squeaky-clean, and successful image for so long […]

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With eye on Olympics, BAA on track to boost its profile

April 20, 2015

Boston Globe (subscription required) Chris Cakebread, College of Communication The Boston Athletic Association’s iconic unicorn logo will be everywhere this Marathon Monday. If all goes as planned, you will be seeing more of that mythical horned stallion on other days, too… Expert quote: “Of course, the key is whether the runners they sponsor and produce […]

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Schools’ shoe deals make for long-lasting ads

October 18, 2014

The Courier-Journal Chris Cakebread, College of Communication A 30-second commercial at this year’s Super Bowl will cost an advertiser $4.5 million, and if you get up from your couch, you might miss it… Expert quote: “When you sponsor a team, you’ve got essentially six or seven months where you can get exposure, where the brand […]

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