Christopher Muller
Professor of the Practice, Hospitality at Boston University
Schools
- Boston University
Links
Biography
Boston University
Christopher Muller is a Professor of the Practice in the School of Hospitality and the school’s former dean. His research focuses on areas of corporate and multiunit restaurant brand management, chain restaurant organization development and growth, and the training of multiunit management. Muller ran several eateries in New England and Florida, and he co-founded the European Foodservice Summit, Europe’s leading conference for international restaurant, supply, and food service executives. He also created the popular blog Starters for the trade publication Restaurant & Institutions Magazine.
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Cases
Low prices, young diners fuel Olive Garden comeback
July 6, 2017
Orlando Sentinel quoting Christopher Muller, School of Hospitality Administration “What a difference three years makes for Olive Garden, a chain once bashed in a 300-page report by an activist investor for poor food quality and being wasteful…” Expert quote: “Millennials haven’t stopped buying homes and going to sit-down restaurants; they are just doing it a […]
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Menus go touch-screen, mobile at area restaurants
July 25, 2016
Orlando Sentinel Christopher Muller, School of Hospitality Administration These days, many Central Florida restaurant customers are being greeted by the warm glow of a screen instead of “How can we help you?”… Expert quote: “More and more people feel comfortable ordering from tablets, but restaurants wouldn’t be thinking about this if it couldn’t save on […]
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Kiosks Keep Their Cool
April 12, 2016
QSR Christopher Muller, School of Hospitality Administration This may be a smartphone age, but our lives are becoming a series of kiosk stops, from ATMs and supermarket checkouts to airlines and gas stations… Expert quote: “They are terrible carriers of viruses and bacteria. Almost no one ever cleans them, especially in a restaurant environment. Expect […]
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Professor Christopher Muller, Ph.D., Awarded 2016 Hamburg Foodservice Prize For Contribution To The European Gastronomy Industry
April 4, 2016
FOR IMMEDIATE RELEASE: Monday, April 4, 2016 CONTACT: Ahlea Isabella: +1 631-358-3868, aisabel@bu.edu; Leora Halpern Lanz: +1 516-680-8529, leora@lhlcommunications.com PROFESSOR CHRISTOPHER MULLER, Ph.D. AWARDED 2016 HAMBURG FOODSERVICE PRIZE FOR CONTRIBUTION TO THE EUROPEAN GASTRONOMY INDUSTRY (Boston, MA)—Dr. Christopher Muller was awarded the 2016 Hamburg Foodservice Prize by DVF Media Group at a formal industry gala for 500 […]
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Starwood Hotels jumps at Anbang’s sweetened bid; Marriott could counteroffer
March 18, 2016
Associated Press Christopher Muller, School of Hospitality Administration Starwood Hotels & Resorts Worldwide Inc. called off a $12.2-billion buyout agreement with Marriott International Inc. in favor of an offer from a group of investors led by Chinese insurance company Anbang Insurance Group Co… Expert quote: “Worldwide, it puts them in a position where they have […]
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Chipotle Faces No-Win Scenario as Crisis Taints Its Every Move
March 16, 2016
Bloomberg Christopher Muller, School of Hospitality Administration Chipotle Mexican Grill Inc. responded quickly when four of its workers called in sick last week with suspected cases of norovirus… Expert quote: “It’s great that they caught it before anybody got sick, but how could it happen again? They’re caught in a very bad cycle.” View full […]
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Business growing around Central Florida’s restaurant industry
February 12, 2016
Orlando Sentinel Christopher Muller, School of Hospitality Administration Paul Adamission’s 12-person crew at IPAC Inc. in Winter Springs can turn out more than 2,000 gallons of red Mexican-style sauce in a single day, which is enough to last Tijuana Flats a few weeks… Expert quote: “Florida itself is a huge restaurant market, and with Disney […]
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How will Chipotle’s lunchtime closing gamble pay off?
February 9, 2016
MoneyWatch Christopher Muller, School of Hospitality Administration For a restaurant chain, closing down for lunch wouldn’t typically be viewed as good for business. In the case of Chipotle Mexican Grill (CMG), the decision could be too little, too late, or the start of a turnaround… Expert quote: “Now, after a first outbreak, they pull into […]
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Chipotle To Close All Stores on Feb. 8 For Food Safety Meeting
January 15, 2016
NBCNews.com Christopher Muller, School of Hospitality Administration Beleaguered by a string of food poisoning outbreaks, Chipotle Mexican Grill will close all its stores for several hours next month to hold a food safety meeting with workers… Expert quote: “They might have just said, we’re going to close every store and clean them top to bottom. […]
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Inside Chipotle’s Contamination Crisis
December 22, 2015
Bloomberg Christopher Muller, School of Hospitality Administration Smugness and happy talk about sustainability aren’t working anymore… Expert quote: “They’re sort of in a bind. They want to have this local, fresh image, and making food in a commissary and shipping it all over the country takes away from that.” View full article
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