Christopher Summers

Assistant Professor of Marketing at Darla Moore School of Business / Lecturer at Carlson School of Management

Schools

  • Carlson School of Management

Links

Biography

Carlson School of Management

PROFESSIONAL AFFILIATIONS

  • American Marketing Association
  • Association for Consumer Research
  • Society for Consumer Psychology
  • Society for Judgment and Decision Making

Education

  • Doctor of Philosophy - PhD The Ohio State University Fisher College of Business (2011 — 2016)
  • Bachelor of Arts - BA Penn State University (2002 — 2008)

Companies

  • Founder & Principal, Behavioral Insights Specialist - Marketing Research Consultant Behavioral Insights Consulting LLC (2016)
  • Director of Market Research and Behavioral Scientist Ipsos North America (2021 — 2021)
  • Applied Behavioral Insights Specialist BEESY Strategy (2018 — 2021)
  • Experience Researcher - Board Of Advisors Member LINX WorkForce Innovations (2018 — 2020)
  • Consumer Researcher - Senior Lecturer University of Minnesota - Carlson School of Management (2019 — 2020)
  • Consumer Researcher - Assistant Professor of Marketing Darla Moore School of Business (2016 — 2019)
  • Consumer Researcher - PhD Candidate The Ohio State University Fisher College of Business (2011 — 2016)

REFEREED JOURNAL PUBLICATIONS

  • Summers, Christopher A., Robert W. Smith, and Rebecca Walker Reczek (2016), “An Audience of One: Behaviorally Targeted Ads as Implied Social Labels,” Journal of Consumer Research, 43 (June), 156-78.
  • Reczek, Rebecca Walker, Kelly L. Haws, and Christopher A. Summers (2014), “Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly-Determined Marketing Outcomes,” Journal of Consumer Research, 41 (December), 1065-77.

HONORS AND AWARDS

  • AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015
  • Oral Presenter, Hayes Graduate Research Symposium, The Ohio State University, 2015, 2014 (2nd Prize Winner)
  • Fellow, Robert Mittelstaedt Doctoral Symposium, University of Nebraska, 2014, 2012
  • Fellow, Haring Symposium, Indiana University, 2013

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