Christopher Summers
Assistant Professor of Marketing at Darla Moore School of Business / Lecturer at Carlson School of Management
Schools
- Carlson School of Management
Links
Biography
Carlson School of Management
PROFESSIONAL AFFILIATIONS
- American Marketing Association
- Association for Consumer Research
- Society for Consumer Psychology
- Society for Judgment and Decision Making
Education
- Doctor of Philosophy - PhD The Ohio State University Fisher College of Business (2011 — 2016)
- Bachelor of Arts - BA Penn State University (2002 — 2008)
Companies
- Founder & Principal, Behavioral Insights Specialist - Marketing Research Consultant Behavioral Insights Consulting LLC (2016)
- Director of Market Research and Behavioral Scientist Ipsos North America (2021 — 2021)
- Applied Behavioral Insights Specialist BEESY Strategy (2018 — 2021)
- Experience Researcher - Board Of Advisors Member LINX WorkForce Innovations (2018 — 2020)
- Consumer Researcher - Senior Lecturer University of Minnesota - Carlson School of Management (2019 — 2020)
- Consumer Researcher - Assistant Professor of Marketing Darla Moore School of Business (2016 — 2019)
- Consumer Researcher - PhD Candidate The Ohio State University Fisher College of Business (2011 — 2016)
REFEREED JOURNAL PUBLICATIONS
- Summers, Christopher A., Robert W. Smith, and Rebecca Walker Reczek (2016), “An Audience of One: Behaviorally Targeted Ads as Implied Social Labels,” Journal of Consumer Research, 43 (June), 156-78.
- Reczek, Rebecca Walker, Kelly L. Haws, and Christopher A. Summers (2014), “Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly-Determined Marketing Outcomes,” Journal of Consumer Research, 41 (December), 1065-77.
HONORS AND AWARDS
- AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015
- Oral Presenter, Hayes Graduate Research Symposium, The Ohio State University, 2015, 2014 (2nd Prize Winner)
- Fellow, Robert Mittelstaedt Doctoral Symposium, University of Nebraska, 2014, 2012
- Fellow, Haring Symposium, Indiana University, 2013
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