Clarisse Desgeorge

Chief Marketing and Digital Officer at ZENITH / Speaker at IMD Business School

Biography

IMD Business School

Clarisse Desgeorge is the Chief Marketing and Digital Officer at ZENITH. With two decades of experience in the luxury sector and nearly 15 years in managerial roles, Clarisse worked at Cartier, TUMI and Bell & Ross before joining ZENITH in 2018. She has been instrumental in increasing the brand visibility and desirability across all channels. Part of the brand’s executive and product committees, Clarisse leads a growing team of over 20 people to build and implement the brand strategy, while also driving the digitalization of the brand. She also takes on a leading role in defining the brand’s collaborations and is a driving force behind ZENITH’s CSR strategy.

Education

  • CELSA Paris-Sorbonne - Master of Science (M.S.), Marketing and Brand Strategy 2000 - 2001
  • iaelyon School of Management - Master's degree, Marketing and Management 1995 - 1999

Courses Taught

Read about executive education

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