Cosimo Palmisano

Master in Entrepreneurship at Center for Innovation and Entrepreneurship at Santa Clara University Leavey School of Bussiness

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  • Santa Clara University Leavey School of Bussiness

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Biography

Santa Clara University Leavey School of Bussiness

Cosimo Palmisano is Vice President of Business Development & Marketing at Decisyon. He is a telecommunication engineer and an expert in Data Mining and Customer Relationship Management, with 10 years of experience in applying predictive statistical models on big data. In March 2011, Cosimo founded his first start-up in the Social CRM spacecalled Ecce Customer. In April 2011, Ecce acquired its first 3 customers (Alpitour, Telecom, UNICEF). The Ecce business idea led to a grant from the Fulbright Commission in 2009. The grant allowed Cosimo to spend nine months in Silicon Valley to attend Tech Entrepreneurship courses at Stanford, Berkeley, and Santa Clara University, pitching the Ecce business plan to investors and potential partners, and finally becoming one of the first hires of Decisyon in the United States. The TR35 Journal from MIT (Boston) in 2010 selected Ecce as one of the 10 most innovative ideas in Italy, and in 2011 Ecce was given a prize by the ItaliaCamp foundation as “10 idee per l’Italia.” Cosimo received his PhD in Industrial Management Engineering at the Polytechnic of Bari (Italy) and was a Visiting Scholar at the Stern School of Business, New York University. The main research topic was about Contextual Marketing, Data Mining, and Contextual Recommender Systems. After he received his PhD, he became Senior Business Analyst at the Customer Intelligence department of FIAT Group Automobiles. Cosimo has been published in numerous international scientific publications and books on these topics. In 2010, Cosimo achieved Social CRM professional certification in London from Paul Greenberg.

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