Dafna Goor

Dr Dafna Goor joins London Business School as an Assistant Professor of Marketing after completing her doctoral studies at Harvard Business School. Her research interests include branding, luxury marketing, authenticity, consumer identity, symbolic consumption, status seeking and consumer wellbeing. Her work has been published in the Journal of Consumer Research and in The Research Handbook on Luxury Branding.

Work experience

• London Business School Assistant Professor
• Harvard Business School Doctoral Student in Marketing
• EY Global Business Development and Account Manager
• Verint Project Manager
• Harel Insurance Business Development Manager
• Tel Aviv University Research Assitant
• Psychology Department Israel Defense Forces

Education

• Harvard Business School Marketing
• HEC Paris Master of Business Administration (MBA) Leadership in Global Organizations
• Tel Aviv University Master of Business Administration (M.B.A.) Strategy, Marketing, Leadership
• Tel Aviv University Bachelor of Arts Psychology & Business Administration