Dalia Bagdziunaite

Presentation

Build up on the knowledge from the practical and academic worlds, my research focus on application of the neuroscientific research methods and approaches to explore the cross-disciplinary field of Consumer Neuroscience, Marketing & Design, in particular focusing on compulsive buying disorder, behavioral addictions, emotions and the effects of the arousal stimulation through the cues in retail settings.

Primary research areas

Main areas of primary research:

Consumer Neuroscience, Psychology, Neuromarketing, Neurodesign
Biosensors: eye-tracking, EEG and GSR in consumer research Compulsive Buying tendencies and habits