Dan Ma

Ma Dan is an Associate Professor of Information Systems and Management at the School of Information Systems at Singapore Management University. She obtained her Ph.D. degree in Computers and Information Systems from Simon School of Business at University of Rochester in 2006.

Ma has over fifteen years of study in the economics of Cloud Computing, Software-as-a-Service business model analysis, pricing information goods, competitive strategy, and the adoption of new technology. Her works have been presented in international workshops and conferences including International Conference on Information Systems (ICIS), Workshop on Information Systems and Economics (WISE), Hawaii International Conference on System Science (HICSS), Annual Workshop on Information Technologies and Systems (WITS) and IEEE International Conference on Services Computing; and appeared in top research journals including Information Systems Research, MIS Quarterly, The Journal of Management Information Systems, IEEE Transactions on Engineering Management, Decision Support Systems, and Information Technology and Management I.

Ma is also actively working with government research institutes and major cloud computing service providers, including Singapore AStar High Performance Computing Group, Singapore National Cloud office, Amazon Web Services (Singapore), and SingTel, for various cloud strategy analysis.

Research Interests

• The cloud computing services market
• Innovations in financial information systems
• Mobile payment systems
• Fast payments and settlement systems
• IT-based pricing and competition strategies

Teaching Topics

• Computer as an Analysis Tool
• Advanced IS Management Seminar
• Information Systems and Management

Education

• PhD, University of Rochester, United States of America, 2006
• Master of Science, University of Rochester, United States of America, 2003
• Bachelor in Computer Science, Zhejiang University, China, 1996

Companies

• assistant professor SMU - Singapore Management University (2006)

Publications

Journal Articles [Refereed]

• A model of competition between perpetual software and software as a service, by GUO, Zhiling; MA, Dan. (2018). MIS Quarterly, 42 (1), 101-120.
• Dan MA A service-specific metrics suite to assess firm-level cloud computing adoption readiness, by KAUFFMAN, Robert J.; MA, Dan; YU, Martin. (2018). Electronic Markets, 28 (1), 11-37.
• Pricing strategy for cloud computing: A damaged services perspective, by HUANG, Jianhui; KAUFFMAN, Robert J.; MA, Dan. (2015). Decision Support Systems, 78 80-92.
• Innovations in financial IS and technology ecosystems: High-frequency trading in the equity market, by KAUFFMAN, Robert J.; LIU, Jun; MA, Dan. (2015). Technological Forecasting and Social Change, 99 339-354.
• Innovations in financial IS and technology ecosystems: High-frequency trading in the equity market, by KAUFFMAN Robert J.; LIU, Jun; MA, Dan. (2015). Technological Forecasting and Social Change, 99 339-354.
• Special issue: Contemporary research on payments and cards in the global Fintech revolution, by KAUFFMAN, Robert J.; MA, Dan. (2015). Electronic Commerce Research and Applications, 14 (5), 261-264.