Daniel C Smith

Areas of Expertise

Marketing Strategy

Academic Degrees

• PhD, University of Pittsburgh

Professional Experience

• University of Wisconsin
• University of Pittsburgh
• Budapest, Hungary, Taught one-week seminar series on the use of cases
• Warsaw, Poland, Taught marketing strategy to senior managers through the Ministry of Privatization
• Samsung Consumer Electronics, Taught marketing strategy planning to senior managers
• Ashland Chemical Company in Amsterdam, Marketing Strategy project

Awards, Honors & Certificates

• Eli Lilly Outstanding Graduate Teaching Award, 1997, 1998, 2000, 2001, 2002
• Board of Trustees Distinguished Teaching Award, 2001, 2003
• Outstanding Reviewer Award at the Journal of Marketing, 1999
• Teaching Innovation Award, 1998
• Business Week Four-Star Rated Teacher
• Serve on the Editorial Review Board of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Market-Focused Management, and the Journal of Competitive Intelligence

Selected Publications

• Rusetski, Alexander, Jonlee Andrews and Daniel C. Smith (2014), “Unjustified Prices: Environmental Drivers of Managers'' Propensity to Overprice,” _Journal of the Academy of Marketing Science, _Volume 42, Issue 4 (July), pp 452-469.

• DelVecchio, Devon, H. Shanker Krishnan, and Daniel C. Smith (2007), "Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice," Journal of Marketing, Vol. 71, No. 3, pp. 158-170.

Abstract Previous research has shown that the monetary value of a promotion (promotion depth) affects choice during the promotion period. However, as promotion depth increases, consumers might lower their expectations of future price, which in turn may threaten future choice when prices return to normal levels. This research examines how promotion frame (percentage-off versus cents-off) moderates the effect of promotion depth on post-promotion price expectations and choice. The findings indicate that compared with cents-off promotions, high-depth percentage-off promotions lead to higher post-promotion price expectations. Likewise, post-promotion choice is higher when high-depth promotions are framed in percentage-off than cents-off terms. The authors examine the process underlying the effect of promotion frame on price expectations and find that frame affects (1) consumers’ perceptions of the promoted price and (2) the weight they place on the promoted price.

• Smith, Daniel C. (2003), “The Importance and Challenges of Being Interesting,” Journal of the Academy of Marketing Science, Summer, pp. 319-323.
• Sethi, Rajesh, Daniel C. Smith, and C. Whan Park, (2002), “Creating Creative New Product Development Teams,” Harvard Business Review, August, pp. 16-18.
• Klink, Richard and Daniel C. Smith (2001), “Threats to the External Validity of Brand Extension Research,” Journal of Marketing Research, August, pp. 326-335.
• Sethi, Rajesh, Daniel C. Smith, and C. Whan Park (2001), “The Effect of Cross-Functional Teams on Creativity and the Innovativeness of New Products,” Journal of Marketing Research, February, pp. 73-85.