Danielle Brick

Education/Professional Certification

• Ph.D., Duke University
• B.A., Amherst College

Areas of Expertise

• Consumer Relationships
• Consumer Well-being
• Brand Relationships

Marketing professor Danielle Brick specializes in research on consumer relationships, including brand and interpersonal relationships. She is particularly interested in the impact of shared decisions and experiences, power, and resources within relationships on consumer well-being. Her research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Association for Consumer Research, among others.

Prior to earning her Ph.D. from Duke University, Dr. Brick conducted biomedical research at Massachusetts General Hospital. She holds a bachelor’s degree from Amherst College.

Featured Publications

• Brick, Danielle J., Kelley Gullo Wight, James R. Bettman, Tanya L. Chartrand, and Gavan J. Fitzsimons (2023), “Celebrate Good Times: How Celebrations Increase Perceived Social Support,” Journal of Public Policy and Marketing. Read Here.
• Brick, Danielle J., Kelley Gullo Wight, and Gavan J. Fitzsimons (2022), “Secret Consumer Behaviors in Close Relationships,” Journal of Consumer Psychology. Read Here.
• Brick, Danielle J., Lingrui Zhou, Tanya L. Chartrand, and Gavan J. Fitzsimons (2022), “Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction,” Journal of Consumer Psychology, 32 (3), 387-405. Read Here.
• Alvarez, Claudio, Danielle J. Brick, and Susan Fournier (2021), “Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships,” Journal of Consumer Research, 48 (4), 610-632. Read Here.
• Brick, Danielle J., Karen A. Scherr, and Peter A. Ubel (2019), “The Impact of Cost Conversations on the Patient-physician Relationship,” Health Communication, 34 (1) 65-73. Read Here.
• Brick, Danielle J., Grainne M. Fitzsimons, Tanya L. Chartrand, and Gavan Fitzsimons (2018), “Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction,” Journal of Consumer Research, 44 (5), 991-1014. Also featured in Journal of Consumer Research Curations: Consumer Research Insights on Brands and Branding (February 2020). Read Here.
• Brick, Danielle J., and Gavan J. Fitzsimons (2017), “Oppositional Brand Choice: Using Brands to Respond to Relationship Frustration,” Journal of Consumer Psychology, 27 (2), 257-263. Read Here.
• Brick, Danielle J., Tanya L. Chartrand, and Gavan J. Fitzsimons (2017), “The Effects of Resources on Brand and Interpersonal Connection,” Journal of the Association for Consumer Research, 2 (1), 78-92.