David Maxwell
Managing Director at Boojum Ltd at BVCA | Private Equity & Venture Capital Association
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- BVCA | Private Equity & Venture Capital Association
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Biography
BVCA | Private Equity & Venture Capital Association
I have 25 years restaurant experience in the US, UK and Ireland. My first job was collecting glasses in a bar in Belfast and since then I’ve worn every hat in the business, gaining valuable experiences that have helped me hugely in my current role. I am the MD of Mexican fast casual brand Boojum with locations in Belfast, Dublin, Galway, Cork and Limerick. Boojum is a proven concept in a sector of vast opportunity and is recognised as a leading restaurant brand. The company has grown from 5 locations and 120 staff to what will be 20 locations across a number of store formats with 600 staff in under 3 years.
The Boojum brand has been built upon a foundation of authentic, fresh, healthy and good value food which appeals across the board. I spend at least 1 hour of every day reading and studying what’s happening in our industry. I challenge myself to innovate and grow our amazing business. I have unbelievable support and love from my wife Danielle and when I’m not at work I try to get as much time as possible with my two sons Archie and Leo.
Videos
"It’s not easy, especially in our business" - Boojum, business & getting it right from the start
David Maxwell discusses the Management Buy In of Boojum
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