David Schmittlein
Professor of Marketing at Sloan School of Management
Biography
Sloan School of Management
David Schmittlein is the John C Head III Dean and Professor of Marketing at the MIT Sloan School of Management.
His focus has been to broaden MIT Sloan’s global visibility, to work with the faculty in creating new high-quality management education programs, to develop enhanced educational opportunities for current students, and to develop and disseminate business knowledge that has impact and that will stand the test of time. He also has reached out to the many members of MIT’s alumni community to gain their valuable insights on MIT Sloan and management education.
Prior to his appointment at MIT Sloan, Schmittlein was the Ira A. Lipman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania from 1980 until 2007. He also served as Interim Dean during July 2007 and as Deputy Dean from 2000 to 2007, and was chair of the editorial board for Wharton School Publishing. His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication strategies.
Schmittlein has served as a consultant on these issues for numerous firms, including American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Gianni Versace S.p.A., Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, the Oakland Raiders, The Quaker Oats Co., and Time Warner. His work has been published in leading journals in marketing, management, economics, and statistics. In addition, he has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, the Journal of Marketing Research, Marketing Letters, and Marketing Science.
Schmittlein serves on the International Advisory Board for Groupe HEC, the Governing Board of the Indian School of Business, the International Advisory Board of Lingnan (University) College of Sun Yat-sen University, and the Advisory Board for the School of Economics and Management of Tsinghua University. He has served on the World Economic Forum’s Global Agenda Council for Marketing and Branding. He has been a Visiting Professor in the Faculty of Economics at Tokyo University and a Distinguished Scholar in Residence at Washington University’s John M. Olin School of Business. Schmittlein has received awards for his research, his editorial work, and his teaching. His observations and research have been cited often in the popular press, including Advertising Age, Business 2.0, BusinessWeek, China.com, Computerworld, Fortune, NPR’s Marketplace, People’s Daily Online, Reuters,The ABC Evening News with Peter Jennings, The Economist, The Financial Times, The Los Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U.S. News & World Report, and USA Today.
Schmittlein holds a BA in mathematics from Brown University and an MPhil and a PhD in business from Columbia University.
Videos
MIT Sloan Master of Finance: A Welcome Message from Dean David Schmittlein
David Schmittlein, Dean of MIT Sloan School of Management
MIT Sloan Finance Beyond Crisis – Fireside Chat, David Schmittlein and John A. Thain
MIT Better World (London): David Schmittlein
Welcome Remarks and State of the School with Dean David Schmittlein
Dean's Fireside Chat featuring Jeff Wilke
MIT Sloan Finance Beyond Crisis 2019 – Welcome Remarks
2019-01 Welcome to the 16th Annual Symposium
Dean's State of the School
A Decade Later: Reflections from Sloanies Graduating in Uncertain Times
MIT Better World (Westchester/Fairfield): David Schmittlein
MIT Sloan School of Management Dean David Schmittlein speech at the 2014 CDOIQ Symposium
Financial System 2.0 Boston 2014: Opening Remarks
David Schmittlein, MIT Sloan School | MIT IDE 2015
Dean David Schmittlein, MIT Sloan School of Management, on LGO
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