Dawn Iacobucci
E. Bronson Ingram Professor of Management in Marketing at Owen Graduate School of Management
Schools
- Owen Graduate School of Management
Links
Biography
Owen Graduate School of Management
Research Interests/Areas of Expertise
Marketing research, customer perceptions, service quality, networks, mediation analysis
Subject Areas
Marketing
Biography
Dawn helps students and corporations use marketing analytics to solve a variety of business problems.
Consulting
Professor Iacobucci has consulted for top multi-national corporations, including Cisco, Merck, Yamaha, Procter & Gamble, and Hewlett-Packard.
Leadership
Professor Iacobucci was the Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She also serves on the editorial boards of several journals. Dawn served as Senior Associate Dean at Owen from 2008 to 2010.
Publications
Dawn’s research has appeared in such leading publications as Harvard Business Review, Journal of Consumer Psychology, Marketing Science, Journal of Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied Psychology, and Journal of Service Research. She has also published several books, including Marketing Management, currently in its fifth edition.
Teaching
Dawn teaches the Marketing Management course within the Executive MBA program and the Marketing Models course for MBA students.
Research Interests
Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high-dimensional data models. She builds “geeky” network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses.
Education
MTS, Theological Studies, Garrett Evangelical Theological Seminary
PhD, Quantitative Psychology, University of Illinois at Urbana-Champaign
MS, Statistics, University of Illinois at Urbana-Champaign
MA, Quantitative Psychology, University of Illinois at Urbana-Champaign
BS, University of Illinois at Urbana-Champaign
Videos
Dawn Iacobucci
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