Dean Taylor

Courses

BUSML 4222 Services Marketing

Examines customer touch point analysis, brand consistency and integrating customer information across the organization. Issues addressed: understanding service failure and recovery, management of service employees and the establishment of a service culture. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 760.

BUSML 4251 Retail Management

Examines contemporary distribution channels; focus on strategic decisions for successful retail practices; examine industry trends to highlight how companies design and manage retail and etail environments. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 753.

BUSML 4203 Marketing Strategy

This case course focuses on strategic planning examining how environmental factors affect longterm marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.