Debora Grossman
Clinical Assistant Professor Marketing at University at Buffalo School of Management
Schools
- University at Buffalo School of Management
Links
Biography
University at Buffalo School of Management
Education
- MBA, Syracuse University
- BS, State University of New York at Oswego
Background
Grossman worked in marketing for several years before beginning her teaching career. She continues to work as a marketing consultant while teaching full time. Her experience includes advertising, market research, product development/management and brand management. Her current teaching responsibilities include both undergraduate- and graduate-level marketing courses.
Teaching Experience
- Principles of Marketing
- Selling and Sales Force Management
- Product and Brand Management
- Advertising and Promotion
- Business and Society
Awards and Recognition
- Milton Plesur Excellence in Teaching Award, University at Buffalo
- Excellence in Teaching Award, Niagara University
Professional Affiliations
- American Marketing Association
- Product Development and Management Association
Industry Experience
- 1984-1987: Marketing Specialist, Raymond Corp., Syracuse, NY
- 1987-1989: Project Director, Market Research, GE, Syracuse, NY
- 1989-1994: Product Manager, GE, Syracuse, NY
- 1994-1997: Consultant, Product Management, Promotional Materials and Sales Presentations, Thomson Consumer Electronics (GE/RCA), Syracuse, NY
- 1998-2001: Consultant, Advertising, IdeaWorks, Syracuse, NY
- 2004-2005: Consultant, Thomson Consumer Electronics (RCA), Indianapolis, NY
- 2005: Consultant, Raymour & Flanigan, Advertising, Syracuse, NY
- 2006: Consultant, Product Development, Thomson Consumer Electronics (RCA), Indianapolis, NY
- 2007: Consultant, Brand Awareness and Advertising, Keep It Organized LLC, Amherst, NY
- 2008: Consultant, Advertising, Cold Stone Creamery, Amherst, NY
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