Demetra Andrews

Consumer Researcher, Educator, and Trainer

Skilled marketer and educator with notable record of developing and delivering actionable marketing insights.

Education, Training, and Professional Development • Recipient, William R. Jones Mentoring Award, Florida Education Fund. • Nominee, Florida State University, University Teaching Award. • Marketing trainer for the FSU Entrepreneurship continuing education conference. • Appointed to the Education, Training, and Development Committee of the Diversity and Inclusion Council at Florida State University. • Received top ratings in instructional design and delivery.

Marketing Strategy and Business Management • Returned a $5M career school to profitable operations within 13 months of assuming the directorship. • Built a start-up training company and developed partnerships with local organizations to provide college and career preparatory training programs for economically-disadvantaged youth. • Launched 7 new products for a technology services company. • Negotiated contracts valued at $180K/yr. to supplement American Airlines' weekly offering of NetSAAver flight specials.

Research and Analysis • Skilled in multiple research and analysis techniques. • Delivered more than 10 invited research presentations at local, regional, and national conferences. • Published innovative research producing insights into consumer behavior. • Recipient of grant awards in excess of $35K.