Diana den Held

Profile

Diana den Held is a strategist with 20 years of professional experience. She has worked for companies like IKEA, Yamaha, Telfort, and ABNAmro, walked the red carpet at the Cannes International Advertising Festival, and won a silver Esprix award and a FEDMA-’best of Europe’ award, amongst other recognitions.

She describes the common thread in her work as “effective, targeted implementation strategy.”

From 2008 to 2016 she had worked as strategic advisor for one of the two founders of "Cradle to Cradle"; Michael Braungart. During that time she built up substantial expertise on Cradle to Cradle and following from that, Circular Economy.

Diana gives lectures and workshops and is one of the 88 renowned scientists invited by the ‘Groene Zaak’ to contribute to the ‘Groene Brein’.

Professional experience

(external) researcher

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management

## Courses

Circular Economy

• Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
• Code: BMME050
• ECTS: 6 Level: Master, Master, Master

Past courses

Cradle to Cradle

• Study year: 2014/2015, 2013/2014
• Code: RSMME039
• ECTS: 6 Level: Master, Master, Master

## Recognition

Side positions

• VolkerWessels

Raad van Toezicht