Diane Badame

Professor of Clinical Marketing/Assistant Dean and Academic Director of the Full-Time MBA Program at USC Marshall School of Business

Biography

USC Marshall School of Business

Diane Badame is the Professor of Clinical Marketing at the University of Southern California.

She specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. She received Marshall's Golden Apple Teaching Award in 2010 and 2018.

Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. She also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction. [1] [2] She is affiliated to American Marketing Association and Advertising Club of Los Angeles.

Research

  • Some of her research are listed below;
  • Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Consumer Behavior and Buying Process ,".
  • Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Framework for Marketing Strategy Formation ,".
  • Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Pricing Strategies ,".
  • Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Product Policy ,".
  • Diane Badame (2015) "Teaching Note and Review Questions - Core Curriculum Marketing Reading - Brand Positioning ,".
  • Diane Badame (2015) "Teaching Note and Review Questions - Core Curriculum Marketing Reading - Marketing Intelligence ,".

Educational Background

Diane Badame earned her PhD, MS, BS, University of Wisconsin–Madison; MBA, University of Minnesota.

Videos

Courses Taught

Read about executive education

Other experts

Cynthia Benjamin

Cynthia brings creative and strategic insight to organizations, and she is currently focused on high social-impact work with the Thrive Foundation for Youth. Cynthia has over 15+ years of innovation and strategy consulting experience, advising executive clients, leading specific innovation opport...

Dalton Tong

Areas of Interest: Accounting Biography Dalton Tong, CPA, is a Senior Lecturer at the Johns Hopkins Carey Business School from 2014.  He previously worked as the Vice President, Executive Vice President and President and Chief Executive Officer of the Greater Southeast Healthcare System, ...

Francesca Spinelli

Bio Dr. Francesca Spinelli brings over 20 years of Fortune 500 executive and board experience to the classroom.  She served on the board of directors of Advance Auto Parts and held the chief human resources officer roles with retailers PetSmart, Inc. and RadioShack Corporation.  She also held off...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.