Dina Light-McNeely
Adjunct Professor of Digital Marketing at Cox School of Business
Schools
- Cox School of Business
Links
Biography
Cox School of Business
Integrated marketer with over 20 years of telling it like it is, while finding creative solutions balancing the story - the poetry; with the practical needs of the business - the plumbing. Grounded in creative, and seasoned in marketing, media, technology, data, product development, and e-commerce across software, hardware, restaurant, retail, CPG, financial services and gaming. A track record of collaboration, developing teams, and coaching with the spirit of continual learning.
Companies
- Senior Vice President Strategy, Group Account Director (Publicis Media) Spark Foundry (2018)
- Adjunct Professor Digital Marketing MBA and BA programs SMU Cox School of Business (2018)
- Integrated Marketing & Advertising Consultant Dina Light-McNeely Strategy Consulting (2014)
- Senior Vice President Digital Strategy Ketchum (2016 — 2017)
- Vice President Strategic Account Lead The Marketing Arm (2014 — 2016)
- Partner, Director Digital & Social Strategy Moroch (2014 — 2014)
- VP Strategy, Solutions Lead RAPP (2012 — 2014)
- Contract - Executive Vice President Digital Strategy Rosie Pope - Maternity and Baby (2011 — 2012)
- Director, Business Analysis & Strategy imc² (latterly MEplusYOU Agency) (2007 — 2011)
Education
- Visual Studies Workshop
- BFA Texas Tech University
- Integral Leadership Blackbelt Stagen Leadership Academy
Videos
Digital Fight Club: Dallas 2016: Fight#4: Big Data - Good or Evil?
Read about executive education
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