Dina Light-McNeely

Adjunct Professor of Digital Marketing at Cox School of Business

Schools

  • Cox School of Business

Links

Biography

Cox School of Business

Integrated marketer with over 20 years of telling it like it is, while finding creative solutions balancing the story - the poetry; with the practical needs of the business - the plumbing. Grounded in creative, and seasoned in marketing, media, technology, data, product development, and e-commerce across software, hardware, restaurant, retail, CPG, financial services and gaming. A track record of collaboration, developing teams, and coaching with the spirit of continual learning.

Companies

  • Senior Vice President Strategy, Group Account Director (Publicis Media) Spark Foundry (2018)
  • Adjunct Professor Digital Marketing MBA and BA programs SMU Cox School of Business (2018)
  • Integrated Marketing & Advertising Consultant Dina Light-McNeely Strategy Consulting (2014)
  • Senior Vice President Digital Strategy Ketchum (2016 — 2017)
  • Vice President Strategic Account Lead The Marketing Arm (2014 — 2016)
  • Partner, Director Digital & Social Strategy Moroch (2014 — 2014)
  • VP Strategy, Solutions Lead RAPP (2012 — 2014)
  • Contract - Executive Vice President Digital Strategy Rosie Pope - Maternity and Baby (2011 — 2012)
  • Director, Business Analysis & Strategy imc² (latterly MEplusYOU Agency) (2007 — 2011)

Education

  • Visual Studies Workshop
  • BFA Texas Tech University
  • Integral Leadership Blackbelt Stagen Leadership Academy

Videos

Read about executive education

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