Dionne Antoinette Nickerson

Dr. Dionne A. Nickerson is joining the Marketing department as an Assistant Professor. She received her Ph.D. in Business Administration with a focus on Marketing from the Georgia Institute of Technology in Atlanta, GA. Her research examines the impact of sustainability and corporate social responsibility (CSR) on marketing strategy and firm outcomes. In her current research, she takes a multimethod approach to understand how, contingent on brand reputation, different types of CSR affect brand sales. She also explores the impact of the chief marketing officer on the relationship between CSR and firm financial performance. She received the Emerald/EFMD Outstanding Doctoral Research Award in Marketing 2018 for her dissertation work. She, along with her co-authors, was recently awarded “Best Paper in Track” for the Sustainability, Social Responsibility, and Ethics track at the 2020 AMA Winter Conference.

Professor Nickerson received an A.B. in engineering from Brown University and an MBA from Providence College. Before becoming an academic, she worked in technology consulting, advising clean technology start-ups funded through the EPA’s Small Business Innovation Research (SBIR) program on marketing strategy, and taught English through the Teaching Assistant Program in France (TAPIF).

Areas of Expertise

Sustainability, Corporate Social Responsibility, Luxury Branding, Brand Strategy

Academic Degrees

• Ph.D. Business Administration, Georgia Institute of Technology, 2019
• M.B.A. Marketing, Providence College
• A.B. Engineering, Brown University

Professional Experience

• Foresight Science &Technology, Providence, RI, Team Leader & Commercialization Analyst, 2009 – 2013

Awards, Honors & Certificates

• Emerald/EFMD Outstanding Doctoral Research Award in Marketing 2018
• Ford Motor Company, “Go Further” Scholarship 2018
• NBMBAA-Atlanta Doctoral Scholarship 2018, 2017
• AMA-Sheth Doctoral Consortium Fellow, 2017
• AMA Valuing Diversity Scholarship, 2016

Selected Publications

• Horne, D. R., Nickerson, D., and DeFanti, M. (2015). Improving Supply Chain Efficiency through Electronic Payments: The Case of Microentrepreneurs in Kenya and Tanzania. Journal of Marketing Channels, 22(2), 83-92.

Edited on June 15, 2020