Doreen Kum
Senior Lecturer at NUS Institute of Systems Science
Associate Professor (Educator Track) at National University of Singapore
Schools
- National University of Singapore
- NUS Institute of Systems Science
Expertise
Links
Biography
NUS Institute of Systems Science
Education Qualifications
- PhD, National University of Singapore, 2003
- BBA (Hons), National University of Singapore, 1994
Academic Experience
- Senior Lecturer of Marketing, National University of Singapore, 2013 - current
- Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012
- Adjunct Lecturer, Singapore Management University, 2007 - 2012
- Assistant Professor, University of New South Wales Asia, 2007
- Lecturer, National University of Singapore, 2006
Corporate Experience
- Research Plus Pte Ltd
- Goh Joo Hin Pte Ltd (for New MoonTM)
- Diethelm Keller Healthcare
- Biomed Diagnostics
- Advanced Medical Optics (for CompleteTM)
Courses
- Asian Market and Marketing Management (undergraduate)
- Principles of Marketing (undergraduate)
- Marketing Management (MBA)
National University of Singapore
Recognition & Awards
- Annual Teaching Excellence Award (ATEA) Honour Roll - 2020
- Annual Teaching Excellence Award (ATEA) 2017/2018 - 2019
- NUS Business School Teaching Excellence Awards 2015/2016 - 2016
Educational Qualifications
- PhD, National University of Singapore, 2003
- BBA (Hons), National University of Singapore, 1994
Academic Experience
- Associate Professor (Educator Track), National University of Singapore, 2019 - current
- Senior Lecturer of Marketing, National University of Singapore, 2013 - 2018
- Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012
- Adjunct Lecturer, Singapore Management University, 2007 - 2012
- Assistant Professor, University of New South Wales Asia, 2007
- Lecturer, National University of Singapore, 2006
Corporate Experience
- Research Plus Pte Ltd
- Goh Joo Hin Pte Ltd (for New MoonTM)
- Diethelm Keller Healthcare
- Biomed Diagnostics
- Advanced Medical Optics (for CompleteTM)
Videos
NUS Business School | Digital Marketing: Strategies, Models and Frameworks | Webinar
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