Easwar Iyer

Education

PhD, University of Pittsburg, 1984 MBA, Indian Institute of Management - Calcutta, 1973 BTech, Indian Institute of Technology - Madras, 1971

Academic Appointments

Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, MA, 2006-Present Associate Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, MA, 1990-2006 Assistant Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, MA, 1984-1990

Research Interests

• Socially Responsible Consumer Behavior
• Environmental Marketing and Strategy
• Financial Decision Making
• Consumer Recycling

Teaching Interests

Undergraduate

• Introduction to Marketing
• Consumer Behavior
• Marketing Research

Masters

• Marketing Management
• Consumer Behavior
• Customer Relationship Management
• Marketing Research

PhD

• Theory & Science in Marketing
• Current & Classics in Marketing
• Consumer Behavior

Professional Background

Professional Experience

Head, Marketing Department, 2006-2012, Isenberg School of Management Adjunct Professor, Present, J. K. Lakshmipat University, Jaipur, India Visiting Professor, 1996-Present, Athens Laboratory of Business Administration, Athens, Greece Visiting Professor, 1990-Present, Indian Institute of Management, Bangalore, India Curtin Scholar, 2004-Present, Curtin University, Perth, Australia

Selected Publications

"Noneconomic Goals of Socially Responsible Investors," (2009), Journal of Consumer Behavior, Vol. 8, p1 -13 (with Rajiv K. Kashyap)

"Toward a Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in the Classroom", (2006),Academy of Management Learning & Education, Vol. 5:3 (September), p366-376 (with Rajiv K. Kashyap and Raza Mir)

"Consumer Recycling: Role of Incentives, Information and Social Class," (2006) Journal of Consumer Behavior, 6 (Jan. - Feb.), p. 32 - 47. (with Rajiv K. Kashyap)

"Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals, (2006), Journal of Nonprofit & Public Sector Marketing, 18:1, p. 81 - 100. (with Rajiv K. Kashyap and William. D. Diamond)