Ed Bovich
Assistant Professor, Marketing
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Biography
Ed’s 25+ years’ in market research includes qualitative, as well as positions in product design / management in tech firms, agency planning, consulting, and even as a business school professor at the University of Michigan. His uniquely deep experience enables him to understand and unearth actionable insights driven by business objectives. He’s a specialist in B2B and thrives on complex, technical project challenges, but also has decades of consumer experience. He’s curious, above all, and driven to untangle the workings of business decision-makers’ hearts and minds. In spare time, he practices stonecutting, cycling, and his headstand. Ed has a Ph.D. in Marketing, a Psychology M.A., a B.B.A., and two years in the School of Fine Arts – all from U of M.
Education
- Ph.D. University of Michigan - Stephen M. Ross School of Business (1981 — 1987)
- Master's degree University of Michigan (1982 — 1985)
- Bachelor of Business Administration - BBA University of Michigan (1979 — 1981)
- BA studies University of Michigan (1977 — 1979)
Companies
- Partner Practica Group, LLC (2002)
- Partner The BRS Group (1995 — 2002)
- Director Cruise Technologies (1997 — 1998)
- Assistant Professor, Marketing University of Michigan, Graduate School of Business Administration (1994 — 1996)
- Director of Marketing and Product Management, Digital Cellphones Hughes Network Systems; San Diego CA (1990 — 1994)
- Senior Consultant Frank Lynn & Associates (1987 — 1990)
- Planning Supervisor DDB (1984 — 1987)
Read about executive education
Other experts
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
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