Edward Boon

Edward Boon is a researcher and lecturer in marketing and entrepreneurship. His research interest covers the intersection between consumer behavior, social media and technology, and he has published papers in various peer-reviewed journals, including Psychology & Marketing, Business Horizons, and the Journal of Financial Services Marketing. His professional experience includes marketing positions at Procter & Gamble and online insurance broker First Europa. In 2017 he developed the educational marketing simulation game ‘Battle of the Brewers’. Edward Boon has a PhD in Industrial Marketing from the Royal Institute of Technology in Stockholm, and an MBA from Erasmus Rotterdam School of Management.

Education

• PhD KTH Royal Institute of Technology (2011 — 2013)
• MBA Rotterdam School of Management, Erasmus University (2003 — 2005)
• Bachelor of Science (B.Sc.) Hogeschool INHOLLAND (1992 — 1996)

Companies

• Lecturer Webster University Geneva (2013)
• PhD in Industrial Economics KTH Royal Institute of Technology (2011 — 2015)
• Country Manager, Netherlands First Europa Services Ltd. (2007 — 2008)
• Marketing Procter & Gamble (2005 — 2007)
• MBA in General Management Rotterdam School of Management (2003 — 2004)
• Project Manager / Interim Manager Petroplus International (2002 — 2003)
• Consultant / Project Manager Deerns consulting engineers (1998 — 2002)

Skills

• Marketing
• Business Planning
• Brand Management

Other

Business Strategy, Project Management, Entrepreneurship, Online Marketing, E-commerce