Edward Fox

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Bio

Edward J. Fox is Corrigan ## Research Professor, Associate Professor of Marketing, and W.R. & Judy Howell Director of the JCPenney Center for Retail Excellence at Southern Methodist University''s Cox School of Business. His research focuses on retail management and shopping behavior. Professor Fox earned PhD and MA degrees from the Wharton School at the University of Pennsylvania, MBA and MS degrees from Northwestern University, and a BS degree from the United States Military Academy at West Point.

Professor Fox’s articles have appeared in top academic journals including the Journal of Marketing, Journal of Marketing ## Research, Marketing Science, Management Science, Operations ## Research, Journal of Business, and Journal of Retailing, as well as in the trade press. His observations about marketing and retailing have been carried in the New York Times, Bloomberg Business Week, Wall Street Journal, USA Today, Fox News, Newsweek Japan, Fast Company magazine, the Diane Rehm Show, NPR Marketplace, the Christian Science Monitor, and Women’s Wear Daily, among others. He has also consulted with a number of companies about retail management and marketing.

Before coming to the SMU Cox School, Professor Fox was research director of the Center for Retail Management and adjunct assistant professor of marketing at the J.L. Kellogg School of Management at Northwestern University. He worked extensively with a leading grocery retailer and a consortium of packaged goods manufacturers to re-engineer “category management,” a market-driven approach to packaged goods retailing. Professor Fox also co-wrote the “Category Management Implementation Guide Series,” a set of practical guides to category management implementation.

Research

Retail management, including assortment, pricing, promotion, and store location decisions
Consumer shopping behavior and shopper loyalty

Professor Fox''s main research interests involve the modeling of phenomena important to retail decision-makers, including the shopping behaviors of their customers. Increasingly, these behaviors can be inferred from customer-level data. His approach to the modeling of shopping behaviors builds on economic foundations while accommodating the complexities of real-world data.

Recent publications

Briesch, Richard A., William R. Dillon and Edward J. Fox (2013) “Category Positioning and Store Choice: The Role of Destination Categories,” Marketing Science, 32 (3), 488-509.

Fox, Edward J., Laura E. Norman and John H. Semple, (2017) “Choosing an n-Pack of Substitutable Products.”  Management Science, forthcoming.

Fox, Edward J., “Choosing to Choose: The Dynamic of Shopping and Consumption.”

Fox, Edward J., William R. Dillon and John H. Semple, “A Model of Multi-Store Shoppers’ Buying Decisions.”

Fox, Edward J., and John H. Semple, “A General Approximation for the Distribution of Count Data with Applications to Inventory Modeling.”

Teaching

Managerial Statistics
Retail Management
Retail Analytics

Professor Fox''s teaching interest is in using data to make managerial decisions, in particular retailing-related decisions. Relevant data may come from secondary sources, surveys or designed experiments.