Elfriede Penz

Academic Career

2007: Habilitation (equivalent of Associate Professor) WU Vienna University of Economics and Business, Austria

2005: Visiting Scholar University of Lancaster, Management School, Department of Marketing, United Kingdom

2001: Master of Advanced Studies (MAS) in Cultural Management Vienna University of Music and Performing Arts, Austria

1997 – 2001: European Ph.D. on Social Representations and Communication

1996 – 1999: Ph.D. in Psychology University of Vienna, Department for Economic Psychology, Austria

1995: „International Research Program on Social Representations“ Erasmus Program Sapienza - Università di Roma, Faculty of Psychology, Italy

1990 – 1996: Magister (Master) in Psychology University of Vienna, Department for Economic Psychology, Austria

Research Interests & Involvement in Projects

• Collaborative Consumption
• Copyright
• Counterfeits
• Sustainable Consumer Behavior / Consumption (Research Contract with WU)
• Identity and Consumer Behavior (Jubiläumsfonds der Stadt Wien)

Visiting Lectureships & Summer Programs

• Lappeenranta University of Technology (Finland): Master Program (Understanding consumer behaviour in a global and online environment)
• Universidad Pablo de Olavide (Seville, Spain): Master Program (Global Environment)
• Hanken School of Economics (Helsinki, Finland): Master Program (Empirical Research Methods)
  
• University of Murcia (Spain): Master Program (Consumer Behavior and New Technologies)
• University of Manchester - Manchester Business School (UK): MSc-Program, PhD Program (Research Methodology)
  
• Lund University - School of Economics and Management (SE): Faculty and PhD Program (NVivo Training)
  
• Aston University (Birmingham, UK): Undergraduate Program (International Marketing)
  
• University of Economics (Prague, CZ): Undergraduate Program (International Marketing)
  
• University of Ljubljana (SI): Undergraduate Program (Consumer Behaviour, Cross-cultural Marketing Research)
  
• University of Vienna (AT): Master Program (Psychological Aspects in Marketing)
• International Summer - University Kiev (UA): "International Marketing"
  
• International Summer - WU Vienna (AT): "International Marketing", "Marketing"

Awards

• Senator Wilhelm Wilfling-Preis 2017
• Research Contract from WU 2012
  
• WU-Best Paper Award der Stadt Wien 2009
  
• Best Poster Award at the EIBA, Talinn, Estland, 2008 Award for Innovative Teaching at WU (Virtual Seminar), 2008
  
• Outstanding Paper in Marketing awarded by Emerald Literati Network, 2005 (Qualitative Marketing Research: An International Journal; Vol 8, Issue 1, 2005)
  
• Best Paper Award at AIB/UK, Manchester, 2006
  
• Erste Bank Preis für Zentraleuropaforschung (CEE), 2004
  
• Winner of the Special Session Award for the Global & Societal Issues Track, AMA Winter Educators' Conference, Houston, USA, 2002
  

Training and Consultancy

• since 2013 advisory capacity to the Austrian Federal Economic Chamber and Vienna Business Agency (Wirtschaftsagentur Wien)
  
• since 2012 Consultant (short term) UNCTAD/World Bank, Investment Issues Branch, Division on Investment and Enterprise, Geneva
  
• since 2010 independent Trainer for NVivo at QSR International

Memberships

• Association of Consumer Research (ACR)
• Academy of International Business (AIB)
• American Marketing Association (AMA)
• European Marketing Academy (EMAC)
• International Association for Research in Economic Psychology (IAREP)
• International Association of Applied Psychology (IAAP)
  

Editorial Board

• Journal of International Business Studies
• Journal of Business Research
• Psychology & Marketing
• Journal of Consumer Marketing
• International Journal of Business Environment