Elizabeth Sigman

Dr. Sigman is an expert in technology, social media, electronic commerce and information systems. She has been a member of INFORMS, the Washington Association for Public Opinion Research, the Decision Sciences Institute, the American Association for Public Opinion Research and Women in Technology International. At McDonough, she has served on the Admissions Committee, the Computer Services Advisory Committee and the Information Technology Advisory Committee. She chaired the Data Warehouse Working Group for Georgetown University. She also serves as the departmental coordinator and advisor for McDonough's major, Operations and Information Management. Sigman is a faculty associate for the Center for Business and Public Policy and the Capital Markets Research Center and serves as a Technology, Learning and Teaching Fellow for the Center for New Designs in Learning Systems. Previously, Sigman taught at George Mason University and the University of North Carolina at Chapel Hill. She has worked at a number of marketing and survey research and public opinion organizations, including the Institute for Research in the Social Sciences (UNC-Chapel Hill) and the Social Science Data Center (now Roper Center, Univ. of Conn.). At the marketing research firm, Decision/Making/Information, she served as a Senior Project Director. At the U.S. Bureau of the Census, she was a statistician in the Center for Survey Methods Research and held the post of Special Assistant to the Director for Field Operations. Sigman is a recipient of the 2007 Robert Emmett McDonough School of Business Joseph F. LeMoine Award for Undergraduate and Graduate Teaching Excellence and the 2009 Dean’s Distinguished Service Award. In 2008, she was named the Faculty Beta Gamma Sigma Honorary Award winner. She has received the Sustained Superior Performance Award from the U.S. Census Bureau. She has also been included in the Who’s Who in the South and Southeast, Who's Who in Education, and Who's Who Among Women. Sigman has spoken and/or consulted for organizations, including the Center for International Health at the George Washington University Medical Center and the American Chemical Council. In 2012, she recently published a Harvard Case Study “What’s the Deal with Living Social?”, a Harvard Business Review article, “Do Social Deal Sites Really Work," and "Digital Discernment: An E-Commerce Web Site Evaluation Tool” in the Decision Science Journal of Innovative Education.

Education

• University of North Carolina at Chapel Hill - Ph.D.
• University of North Carolina at Chapel Hill - M.A.
• College of William and Mary - B.A., Government

Publications

Books (2)

Betsy Page Sigman and Erickson Delgado. Splunk Essentials, 2nd Edition. Birmingham, United Kingdom: Packt Publishing, 2016.

Betsy Page Sigman. Splunk Essentials. Birmingham, UK: Packt Publishing, 2015.

Articles in Journals (14)

B. P. Sigman, W. J. Garr, R. A. Pongsajapan, M. K. Selvanadin, K. L. Bolling, M. McWilliams.. "Twitter Analysis in the Classroom." , 14, 4 (October 2016): 362-381. 10.1111/dsji.12108.

Betsy Page Sigman, William J. Garr, Robert A. Pongsajapan, Marie K. Selvanadin, Kristin L. Bolling, Mindy McWilliams. "Twitter Analysis in the Classroom." Decision Sciences Journal of Innovative Education (2016)

Betsy Page Sigman, William Garr, Marie Selvanadin, Robert Pongsajapan, Kristin Bolling, Greg Marsh. "Teaching Big Data: Experiences, Lessons Learned, and Future Directions." Decision Line (Published by the Decision Sciences Institute), 45, 1 (2014): 10-15.

Betsy Page Sigman and Brian J. Boston. "Digital Discernment: An E-Commerce Web Site Evaluation Tool." Decision Sciences Journal of Innovative Education, 11, 1 (January 16, 2013): 29-46. 10.1111/j.1540-4609.2012.00367.x.

Sigman, Betsy P.. "How Big Data Will Change Our World." Georgetown Business Magazine (2013): 40.

Betsy Page Sigman, Susan Pennestri, Marie Selvanadin, and Kelsey Brannan. "Using Google+ to Enhance Student Learning, Engagement, and Communication." Educause Review Online (2013)

B. Boston, B. Sigman. "Digital Discernment: An E-Commerce Web Site Evaluation Too." Decision Sciences Journal of Innovative Education, 11, 1 (December 25, 2012): 29-46. 10.1111/j.1540-4609.2012.00367.x.

Betsy Sigman. "Social Media Helps Build Strong Brands." Baseline Magazine (March 09, 2012)

Michael Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini. "Do Social Deal Sites Really Work?." Harvard Business Review (2012)

Post, Gerald V.; Kagan, Albert; and Sigman, Betsy Page. "Usability Investigation of E-Business Web-Based Forms." Journal of International Technology and Information Management, 18, 1 (2009)

Betsy Sigman. "Strategic Initiatives in Government: Interacting with Big Brother." E-Gov, 1, 3 (1998): 1.

Betsy Sigman. "Survey Solutions Review." Maths&Stats, 4, 9 (1998): 25.

Janet Buttolph Johnson, Richard A. Joslyn. "Solutions Manual." Political Science Research Methods (1994)

Betsy Sigman. "Election Results: A New Direction?." Public Opinion (1979)

Articles in Books (3)

Betsy Sigman; Sarah-Kathryn MacDonald. "Issues Management: Its Relationship to Policy and Public Opinion Theories and Methods." Research in Public Policy Analysis and Management, Greenwich, CT: JAI Press, 1995.

Alfred A. Marcus. "Issues Management: Its Relationship to Policy and Public Opinion Theories and Methods." Research in Public Policy Analysis and Management, edited by Betsy Sigman, Sarah-Kathryn MacDonald, JAI Press, 1995.

Betsy Sigman, Sarah-Kathryn MacDonald. "The Issues Manager as Public Opinion and Policy Analyst,”." Business Strategy and Public Policy, Westport, CT: Greenwood Press, 1987.

Articles in Conference/Workshop Proceedings (1)

William Garr, Betsy P. Sigman. "Using KML, XML, and XSL to Create Google Earth Applications: A Tutorial." Southeast Decision Sciences Institute Conference Proceedings, 360-374. , 2008.