Fabio Ancarani

Fabio Ancarani is Professor of Marketing at the University of Bologna and Associate Dean for Executive Education and Short Term Programs at BBS, where he is also Director of the Executive Master in Sales and Marketing. Professor Ancarani has served as a member of the board of Directors of Fondazione BBS. Professor Ancarani has been visiting scholar at Smith School of Business, University of Maryland and Visiting Professor at ESCP-EAP in Paris. He also took his ITP (International Teachers Program) at Stockholm School of Economics. He has been Assistant and Associate Professor at Bocconi University. He teaches courses on marketing management, strategic marketing, pricing and customer value management, marketing metrics and performance. Professor’s Ancarani research interests are focused mainly on strategic marketing, customer value analysis and measurement, pricing, value management. He went published in the Journal of the Academy of Marketing Science, Journal of Interactive Marketing, European Management Journal, Journal of Services Marketing, Journal of Retailing, Distribution and Consumer Research, Journal of Product and Brand Management. He has published the Kotler, P., Keller, K., Ancarani, F., Costabile, M. (2012 and 2017), Marketing Management, Pearson, 14th-15th italian edition. In professional activities, Prof Ancarani serves as advisor for marketing and management consultant for top international and national companies, on topics such as development of marketing competences, marketing strategies and marketing planning.

Research Interests

• Strategic Marketing
• Pricing and Value Management
• Marketing Management Business to Business

Education

• University of Maryland - Robert H. Smith School of Business (2002 — 2003)
• Università Bocconi (1988 — 1992)
• SDA Bocconi