Felicitas Morhart

Felicitas Morhart is a professor of Marketing at HEC Lausanne, University of Lausanne.

She studied communication science, organizational psychology and media law at the Ludwig-Maximilians-University (LMU) in Munich, Germany. She received her PhD in Marketing from the University of St. Gallen in 2008 and spent nine months as a visiting scholar at the University of Michigan, Ann Arbor. In 2009, Felicitas joined the University of Lausanne as an assistant professor, and obtained nomination as Full Professor in 2014. In 2013, Felicitas was elected among the “Top 40 below 40” by the Swiss business magazine Bilanz.

Felicitas’ research interest revolves around the question of how companies can create meaning and well-being for stakeholders (especially customers, employees, managers, and society) through their marketing and branding activities. Her central work lies at the intersection of marketing, management/leadership, and business ethics, such as her work on brand-specific transformational leadership, transformational selling, brand authenticity, and eudaimonic consumption. Her work has been published in the Journal of Marketing, Journal of Management Inquiry, Journal of Advertising Research, Harvard Business Manager, Journal of Consumer Psychology and Psychology & Marketing, among others.